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Multi-touch attribution is a martech function of an advanced attribution solution. It’s a sure-fire method used to prove the value of a B2B marketing strategy in the form of down-funnel metrics that matter to the business — opportunities and revenue...

The Creative Group is very selectively searching for an experienced Marketing Automation Specialist to add as a key member of our clients team in Atlanta. Our client is a leading provider of sales and marketing services in North America. Our clients...

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: SPONSOR MESSAGE: How To Be Successful in Mobile Advertising In this white paper, Quantcast explores the...

Webinars are a useful tool for learning insights and techniques from the best in the business. But finding marketing webinars on specific subjects requires time and effort — neither of which you have to spare. We’ve created a segmented directory of the...

In the January 2015 iteration of ChiefMarTec’s marketing technology landscape, Scott Brinker identified 1,876 companies — up from 947 companies the year before (and I’m sure there’s hundreds, if not thousands, more today). How on earth do marketers keep...