The Creative Group is very selectively searching for an experienced Marketing Automation Specialist to add as a key member of our clients team in Atlanta. Our client is a leading provider of sales and marketing services in North America. Our clients provides sales and marketing solutions that can extend and strengthen companys brand, optimize market and channel coverage, increase speed-to-market and productivity. Our clients comprehensive approach to understanding our clients businesses, combined with our proprietary tools and methodologies, have helped our clients identify and achieve their objectives while leveraging every dollar to improve return on investment. Our client is a company that offers a variety of positions across the country representing leading brands in consumer electronics, telecommunications, automotive, financial services, IT and other verticals. General Description: As Marketing Automation Specialist for our client, you will be responsible for the execution of daily demand generation activities and content-based, in-bound marketing efforts designed to capture and drive leads to our direct sales teams. Experience across a broad range of activities, including analytics, blogging, video and email marketing, lead nurturing, and digital and live event marketing, is required. The ideal candidate is a creative marketer and proactive self-starter with a very strong work ethic, dependable nature, and motivated and collaborative personality, who is focused, organized, and detail oriented. Exceptional verbal and written communication skills, ability to work with cross-functional teams, and exceptional project management skills are a must for success in this role. Essential Job Duties and Responsibilities: Work closely with cross-functional teams to develop and execute plans supporting corporate objectives and channel campaigns. Optimize marketings conversion paths and rates overall, and drive marketingqualified leads for our sales team. Optimize the lead-to-customer conversion rate and increase funnel marketing efficiencies. Grow new leads, including marketing-qualified leads, converting site traffic by creating and implementing new, creative calls-to-action, landing pages, lead capture forms, and lead generation content. Manage inbound-marketing tactics such as SEO, social media campaign metrics, website CTAs, landing pages, online advertising, and email marketing. Manage and optimize Paid Search Keywords. A/B test and continually measuring the performance of key conversion points in the marketing funnel, including landing pages, website CTAs and lead-generation forms. Consistently research data and techniques for better, more effective campaigns, landing pages, CTAs, and content optimization. Grow and manage the relevancy of companys client and prospect database (Salesforce) to enrich ROI activities. Assist Business Developers and Sales Team Leads as needed by pulling filtered data lead-lists from Salesforce for specialized campaigns. Monitor outsourced vendor for SEO maintenance of blog. Manage organic SEO performance and goal-setting based on site impressions, click-through rates, traffic and conversions. Produce consistent, weekly analytics reports of engagement for blog articles and social posts. Support & optimize demand gen and conversion path success for marketing team with creative ideas for blog, social post, event, and email campaign content. Collaborate with cross-functional teams creating emails, landing pages, and marketing offers including videos, infographics, white papers, ebooks, reports, webinars, etc. Assist Content Manager with blog content production and Wordpress publication as requested. Manage and optimize marketing automation/lead nurturing
The Creative Group, a Robert Half company, specializes in placing highly skilled marketing, advertising, design, interactive and public relations professionals on a project and full-time basis with advertising and public relations agencies, Fortune 500 companies and small to mid-sized firms. We are faster at finding you work because of our strong network. We reach out to over 12,000 creative and marketing hiring managers each week. In addition to our free job search services, we provide our candidates with access to online skills training and a competitive benefits and compensation package.
In 2015, our company once again was named to FORTUNE® magazine's list of "World's Most Admired Companies." (March 1, 2015).
Apply for this job now or contact our branch office at 1.888.846.1668 to learn more about this position.
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Equal Opportunity Employer M/F/Disability/Vet
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*Req ID:* 00900-143524
*Functional Role:* Mktg/Comm Specialist
*Country:* USA
*State:* GA
*City:* Alpharetta
*Postal Code:* 30022
*Compensation:* $55,000.00 to $65,000.00 per year
*Requirements:* Education and/or Experience: 3+ years of experience in demand generation is required. B2B marketing experience is required. BA or BS, or equivalent experience. Experience in inbound and outbound marketing strategy. Writing, editing and presentation skills. Demonstrated ability to work cross-organizationally. Ability to design and run email marketing campaigns. Proficient in Google Analytics: compiling engagement reports. Thorough knowledge of Salesforce: list building. Thorough knowledge of WordPress: blog publishing. Thorough knowledge of Excel and Google Spreadsheets. Thorough knowledge of Youtube: video uploading. Ability to work in or learn Marketo: automation/nurture/lead scoring. Ability to work in or learn Sysomos: social media metrics. Basic Video shooting and editing skills. Ability to thrive in a fast-paced environment. This position requires professional and prudent communications working in a team environment with a diverse group of associates. If you like new challenges every day and are charged up by a fast paced environment, this is an exciting opportunity for you. Please email your resume to Amanda Cooper at The Creative Group at amanda.cooper@creativegroup.com. NO CALLS. Also, follow me on LinkedIn for posting of new job opportunities: www.linkedin.com/in/creativegroupamanda