Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
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Less Than 20% Of B2B Buyers Say Social Media & Blogs Impact Vendor Discovery Process [Report]
New B2B web usability report shows considerable disconnect between what B2B buyers want on a website and what vendors provide.
How To Simplify Manual Campaign Tracking In Google Analytics
Contributor Jane Morgan shares comprehensive advice for ensuring your manual campaign tagging is both consistent and consistently useful.
Facebook Facing Class Action Privacy Lawsuit In Europe
Court hears arguments about whether an Austrian law student has standing to represent 25,000 people in civil suit alleging Facebook violated EU privacy laws.
LinkedIn To Buy Professional Education Platform Lynda.com For $1.5 Billion
The purchase will bring lynda.com’s extensive library of professional development courses into the LinkedIn fold.
3 Refreshing Ways To Look At Marketing Analytics
It’s not just for data scientists anymore. Columnist Brian Massey shows us how to get creative and explore analytics from some unexpected sources.
Pew Research: Facebook Is Still Tops Among U.S. Teens
Facebook is used by 71% of Americans aged 13 to 17 according to Pew Research Center survey. Instagram is used by 52%, Snapchat by 41%, Twitter and Google+ by 33%.
YouTube To Launch Ad-Free Paid Subscription Service This Year
For an estimated $10 a month, subscribers will get an ad-free viewing experience, as well as be able to store videos offline.
Facebook Launches Messenger For Web Browsers
Facebook offers web users separate messaging option, but has no plans to remove chat from main desktop experience.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Bing Places Adds Several Agency-Friendly Local Business Listing Tools
Is Yahoo Testing Non-Bing Powered Search Results?
Google Drops Title & Images From In-Depth Articles
Google’s Annual AdWords Livestream Set For May 5th
Bing Image Search Redesigned To Add More Image Details To The Results
Is Mobile Search More Than Just Being Mobile “Friendly”?
Machine Learning With AdWords Scripts And Google Prediction API
Google Launches Streamlined Lite Version Of Mobile Search Interface For Slower Connections
Online Marketing News From Around The Web:
Affiliate Marketing
Student Beans Q&A: The Opportunity Marketplace, blog.affiliatewindow.com
Analytics
Harness the Power of Intent Data for Predictive Marketing, www.cmswire.com
How Big Data And Marketing Analytics Can Help Sales, www.cmo.com
Marketers Need a Better Approach to Campaign Performance Metrics, www.marketingprofs.com
Blogs & Blogging
The Structure of a Proper Client Proposal That Will Land You a Blogging Gig, www.problogger.net
Content Marketing
Content Marketing Tips: 5 Cues Marketers Should Take From Rappers, www.jeffbullas.com
Don’t Let Your Personas Get Stuck, www.cmswire.com
How to Cure Your Content Marketing Tool Addiction, pushingsocial.com
How to Perform Content Marketing on a Shoestring Budget, smallbiztrends.com
How to Write a Headline That Keeps On Earning Clicks, blog.bufferapp.com
Looking for a Content Writer? Interview Questions to Ask, www.bruceclay.com
Quizzes For Content Marketing: What You Need To Know, www.koozai.com
Storytelling is Back. Content Creation is Dead., www.ducttapemarketing.com
The Wall Street Journal’s native approach: ‘If it looks like a puff piece, nobody’s going to read it.’, digiday.com
What Exactly Are You Missing In Your Content Marketing Strategy, www.searchenginepeople.com
Conversion Optimization
8 A/B Split Tests That Made Shocking Discoveries, blog.kissmetrics.com
Creating Emotionally Powerful Landing Pages, www.searchenginejournal.com
Fastest Way to Grow Your List: Pop Ups v Squeeze Pages, blog.crazyegg.com
The Savvy Marketer’s Checklist for Seductive Landing Pages, www.copyblogger.com
Copywriting, Design & Usability
How publishers are rethinking the infinite scroll, digiday.com
Responsive Design for Newbies, www.blogherald.com
Should You Change Your Copy? These 3 Tools Will Help You Decide, seocopywriting.com
Why Should I Make My Webpage Interactive?, www.problogger.net
Domaining
49% of Consumers Are Uncomfortable With Vising A Site Using A New gTLD, www.thedomains.com
Domain Name: A Business Asset, www.domaininvesting.com
ICANN reports .sucks to the FTC over “predatory” pricing, domainincite.com
E-Commerce
Alibaba is sending 10 same-sex couples on all-expense-paid trips to US to get married, qz.com
Amazon punches back on fake product reviews, www.internetretailer.com
B2B Ecommerce Growing; Becoming More Like B2C, www.practicalecommerce.com
Crate and Barrel takes a comprehensive approach to e-commerce, Internet Retailer
Digitizing the bricks-and-mortar store: Breaking down the online/offline mentality, www.internetretailer.com
Even Etsy’s Initial Public Offering Process Is Artisanal, www.wsj.com
Email Marketing
4 Effective Ways to Increase Email Subscribers, www.verticalresponse.com
Real-Time A/B Testing vs. Traditional A/B Testing in Email Marketing, blog.movableink.com
When is the Best Time to Send Your Email?, blogs.constantcontact.com
General Internet Marketing
Quiz How Well Do You Know Your Agency Acronyms, www.adweek.com
Internet Marketing Industry
Maxifier Releases Fraud Protection Solution, www.marketwired.com
Salesforce Launches the Next Generation of B2B Marketing Automation, investor.salesforce.com
The Evolution of a Brand: Bitly’s Next Step, blog.bitly.com
Ustream Demand Enables Lead Capture for Live and On-Demand Video in a Single Platform, www.ustream.tv
Wayin Integrates Facebook APIs to Provide Actionable Social Content for Marketers, Media, www.prweb.com
Zignal Labs announces hire of Tim Hayden as VP of Marketing, zignallabs.com
MarTech
Small Bets Deliver Big Wins in Optimizing the Customer Experience, www.clickz.com
Mobile/Local Marketing
A Marketer’s Guide To Cross-Device Identity, adexchanger.com
Exceeding Mobile Expectations: You Need More Than An App, www.getelastic.com
Google is close to making Android Wear work on the iPhone, www.theverge.com
How Mobile Data Is Helping to Transform the Television Industry, streetfightmag.com
How should brands use wearables?, www.internetretailer.com
If You’re Not Doing Mobile Like These Brands, You’re Doing it Wrong, www.adknowledge.com
Mobile money flowing, it’s time to correct some mistakes, www.mobilecommercedaily.com
Who Is the Smartphone-Dependent Consumer?, www.emarketer.com
Social Media
Facebook just filed a fascinating patent that could seriously hurt Google’s ad revenue, finance.yahoo.com
Get Used to More Twitter Takeover Rumors, recode.net
How SoulCycle’s instructors spin a smart social strategy, digiday.com
Instagram on Twitter: How Fashion Brands Blend the Two Networks, simplymeasured.com
Pizza Hut, Wendy’s Chomp Quick-Service Restaurant Competition on Twitter, Facebook, AdWeek
Social Media Event Guide To Boost Sharing, www.searchenginepeople.com
The Evolution Of Advertising On Twitter, And What Comes Next, www.socialbro.com
What Sites Lead for Social Commerce?, www.emarketer.com
What’s Next for Social Data Intelligence, www.convinceandconvert.com
Video
4 Ways to Use Twitter Video for Your Business, www.socialmediaexaminer.com
How Vine lost its edge, econsultancy.com
Increase Your Brand’s Success with Instagram Video, blog.tailwindapp.com
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