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Pepsi Max presents the Unbelievable Bus Shelter. Pepsi Max surprise commuters with an ‘unbelievable’ augmented reality experience at a bus shelter on New Oxford Street in London. Watch their reactions as unbelievable scenarios unfold before...

Advertising Agency: Leo Burnett, UK Executive Creative Director: Justin Tindall Creative Directors: Richard Robinson, Graham Lakeland Copywriters / Art Directors: Phillip Deacon, Sabina Kelly, Caroline Rawlings Planners: Lorna Burt, Faye Gilman ...

Abu Dhabi Commercial Bank (ADCB) has appointed OMD UAE as its new marketing performance company following a review held in December. The Omnicom Media Group-owned agency will take over the account from Zenith to supply the bank’s full scope of media...

This post is by Lara Sinclair, head of content for Marketing Performance company Simple. She is a former marketing writer for The Australian, a contributor to The Wall Street Journal and Mad.co.uk. It’s been more than five years since brands first started...

In a report released yesterday, Bhavan Suri from William Blair reiterated a Market Perform rating on Datawatch Corp. (NASDAQ: DWCH). The company’s shares opened today at $4.11. Suri noted, “Dropping Coverage We are dropping coverage of Datawatch, effective...