Abu Dhabi Commercial Bank (ADCB) has appointed OMD UAE as its new marketing performance company following a review held in December. The Omnicom Media Group-owned agency will take over the account from Zenith to supply the bank’s full scope of media services. Zenith won the account from Magna in 2013. “We tasked OMD with a challenging brief and were very impressed by the rigour, depth and breadth of their response, […]
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