Pepsi Max presents the Unbelievable Bus Shelter. Pepsi Max surprise commuters with an ‘unbelievable’ augmented reality experience at a bus shelter on New Oxford Street in London. Watch their reactions as unbelievable scenarios unfold before their very eyes; from a giant robot crashing through the street to a passer by being abducted by flying saucers.
Client: Pepsi Max UK
Campaign Title: Unbelievable Bus Shelter
Advertising Agency: AMV BBDO, London, UK
Creative Directors: Phil Martin, Colin Jones
Creatives: Richard Peretti, Gary Lathwell
Agency Planner: Peter Zezulka
Agency Account Manager: Kristiana Grant
Media Agency: OMD UK
Media Planners: Isobel Dracup, Maia Weil-Obadia
Outdoor Buying Agency: Talon Outdoor
Account Managers: Vicky Marshall, Rachael Wallis
Innovations Director: Richard Simkins
Production Company: Grand Visual
Creative Technology Director: Dan Dawson
Account Director: Jeremy Taylor
Digital Director: Ric Albert
Producer: Nadiya Abubakar
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