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Throughout 2016 marketing leaders began to focus more on providing digital communications that customers actually wanted to receive. As this trend continues to grow, industry experts believe that by 2021 the average business will spend up to 75 percent...

As the Salesforce administrator, you play an absolutely integral role in the success of your business. With more and more companies turning to Customer Relationship Management (CRM) software like Salesforce to help organize their data and accounts, track...

Berrylane for Seeking Alpha writes: Summary Even as Salesforce.com has grown dramatically in the past few years and plowed resources into Service, Marketing and Platform offerings, it still reports profit and loss on a consolidated basis. Newer product...

When it comes to sales software and CRM platforms, Salesforce is the undisputed leader. That’s why organizations and sales managers look to the Salesforce AppExchange when they need tools to help their sales teams increase their productivity and performance...

Ever wish you could crawl under a rock when someone mentions a ‘mandatory integration’ of a new software solution? You’re not alone. As grand and innovative and effective as a new software might be (ahem, Salesforce), the integration process can often...