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Companies dismiss ongoing uncertainty by raising marketing budgets markedly at end of 2016, reveals Q4 2016 IPA Bellwether, released this Wednesday (18 January). Report highlights – Growth sustained to extend record run of growth to over four years...

Best of B2B Marketing Zone June 23, 2016 ACT-ON | THURSDAY, JUNE 23, 2016 How to Get Results from YouTube Ads (Hint: It’s Not Advertising) Most YouTube ads do not deliver a measurable ROI for advertisers. This is because most of the pre-roll ads ...

Businesses are increasingly averse to blind marketing programs that are not guided by extensive research and data analysis, and this is certainly a positive trend given the advantages of leveraging insights during decision-making procedures. Because...

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google Glass Is Dead? Google Glass Is Reborn? Yes. Both. Current device won’t be sold after next week...

The Masters of Marketing awards will be handed out on 4 October and the winners recognised in a dedicated gallery at the Festival of Marketing on 5-6 October, celebrating true mastery of innovation and effectiveness that sets new standards. These are...