Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Google Glass Is Dead? Google Glass Is Reborn? Yes. Both.
Current device won’t be sold after next week as Google promises future versions “when they’re ready.”
How To Get Google To Show Your Facebook, Twitter & Other Social Accounts In Its Knowledge Graph
Businesses and brands can use structured data markup to add to or modify the social networks displayed in their knowledge box entry.
The CDC Gamifies Shutting Down Contagions With ‘Solve The Outbreak’ Game
The agency aims to raise awareness of its activities at a time when it’s in the public eye.
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DailyMotion’s New Live Streaming Service Looks To Frag Twitch’s Traffic
DailyMotion has engaged in a real-time PvP battle vs. Amazon’s Twitch in a battle for a live-stream audience.
82% Of Sites Use Responsive Web Design In 2015? Try 11.8%
Contributor Bryson Meunier suggests the percentage of sites you believe are adopting responsive design may be greatly exaggerated.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Google Events Knowledge Graph Adds Ticket Links, Delegated Events, Comedian Events & Venue Events
Ability To Share Ads Via AdWords Shared Library Is Going Away
Google Updates Their Structured Data Testing Tool, Documentation & Syntax Support
Search Is Number One Content Discovery Tool For Mobile Users
Smartphones Account For 40 Percent Of US Search Ad Spend In Q4 [Marin]
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Oh SEO, Where Did You Go (Wrong)?
Google Wants Webmaster Feedback On Web Search & Webmaster Tools
Google Knowledge Graph Now Showing Social Profiles For Brands
Google Updates Maps App Adding Restaurant Filters & More
Digital Marketing Advice For The Forward-Thinking Business In 2015
Online Marketing News From Around The Web:
Affiliate Marketing
An Affiliate Marketer’s Guide To Advertising on PlentyOfFish Ads, www.dailyconversions.com
Rakuten LinkShare Ranked Number One Affiliate Network for Fourth Consecutive Year, marketing.rakuten.com
Analytics
Contrary To Popular Belief, There Are Restrictions On First-Party Data, adexchanger.com
Six Solutions to the Headaches Big Data Can Bring, adage.com
The Curse of Bounce Rate and “Easy” Metrics (And Why We Can Do Better), michele.webanalyticsdemystified.com
Why Moving From Data-Driven Marketing to Insight-Driven Marketing Makes Sense, www.marketingprofs.com
Blogs & Blogging
7 Blog Post Ideas from the Top Law Firm Blogs, www.dexmedia.com
How a Blog Can Transform Your Brand, www.iblogzone.com
How To Achieve Incredible Results With Blogger Outreach, www.bloggingwizard.com
How to Generate 3,640 Blog Post Ideas in 12 Months, www.seocopywriting.com
The Most Boring Answer to the “How Do I Build Traffic to Our Blog?” Question, www.mackcollier.com
Content Marketing
22 Headlines That Went Viral. Have These Marketers Cracked the Code?, www.jeffbullas.com
5 Game Changers Content Marketers Can Steal from House of Cards, www.komarketingassociates.com
How to Get Better Results From Your Content, pushingsocial.com
How To Plan And Build A Successful Content Marketing Strategy, www.b2bmarketinginsider.com
How To Plan Content For The Year, www.searchenginepeople.com
Position Your Content Curation for Success With These Five Essential Elements, www.copyblogger.com
Should You Let Other Sites Republish Your Content?, contently.com
Simplify Your Content Marketing Strategy with a One-Page Plan, contentmarketinginstitute.com
Conversion Optimization
5 Surprising Conversion Rate Optimization Lessons, blog.crazyegg.com
7 Reasons Your Conversion Rate Is Down (Or Up!), www.verticalmeasures.com
Copywriting, Design & Usability
All You Need To Know About Customer Journey Mapping, www.smashingmagazine.com
Designers Should Give Themselves Better Experiences, uxmag.com
Domaining
New gTLD registries talk up marketing plans at NamesCon, domainincite.com
Sofia Vergara Wins Rights To SofiaVergara.org, www.thedomains.com
E-Commerce
9 Keys to Launching a Successful Beacon Program, streetfightmag.com
Beacons to Help Physical Stores Combat Ecommerce, www.practicalecommerce.com
E-Commerce KPI Study: There’s (Finally) a Benchmark for That, moz.com
Retailers Must Make Buy Online, Pick Up In-Store Worth It, www.emarketer.com
Sellers Need Amazon, but at What Cost?, Wall Street Journal
Social E-Commerce Activity Growing, MediaPost
Email Marketing
How One Retail Store Used Contextual Email Marketing to Increase Click-through Rates by 300%, blog.movableink.com
Retailers get less promotional and more personal in their e-mail marketing, www.internetretailer.com
Smartwatches and Email: What You Need to Know, blog.returnpath.com
The 7 Best Email Newsletters of the 2014 Holiday Season, www.bluefountainmedia.com
Three Strategies to Rapid List Building, www.amyporterfield.com
Why PreHeader Text Is the Most Neglected Part of An Email, blog.getresponse.com
General Internet Marketing
26 Universal Questions for Positioning Your Brand (and Creating Your Brand Story), www.marketingprofs.com
Is Pepsi using Pope Francis to sell soda?, qz.com
Internet Marketing Industry
SevOne Appoints Technology Veteran Jim Melvin as Chief Marketing Officer, www.sevone.com
Mobile/Local Marketing
5 charts: Which is winning, apps or mobile Web?, digiday.com
Adobe’s Lightroom Mobile Arrives On Android, techcrunch.com
American Eagle exec: Mobile feedback via chat, reviews helps drive sales, www.mobilecommercedaily.com
Apparently Shopaholics Have Discovered Apps, www.emarketer.com
Mobile personalization elusive without omnichannel infrastructure, www.mobilecommercedaily.com
Mobile use for travel and holidays rapidly becoming the norm, econsultancy.com
Seven big opportunities that wearables offer to marketers, econsultancy.com
Social Media
4 Mistakes You’re Making with Social Media Marketing, blog.tailwindapp.com
5 Actionable Personal Branding Tips for Social Media, blog.bufferapp.com
6 Ways To Apply Your Twitter Data Analysis Findings, www.socialbro.com
6 Ways to Get Out of Your Rut and Get More Out of Facebook, www.businessesgrow.com
Beauty Video Marketers Are Finding a Second Home on Instagram, www.adweek.com
Essential tips for SMB’s how to benefit from Super Bowl obssesion by using social media, blog.sotrender.com
Facebook PMD SocialClicks rebrands to AreaOne, www.adweek.com
Facebook restricts violent video clips and photos, www.bbc.com
Get The Most Out of Your Social Media Marketing This Year, www.ducttapemarketing.com
How BBC is Approaching News Coverage on Social Media, www.convinceandconvert.com
How Social Media Can Help You With Your Next A/B Test, blog.hootsuite.com
How Social Media Is Being Used in the Local Film Industry, www.searchinfluence.com
How to Be Creative AND Brand Compliant in Social Marketing, www.toprankblog.com
How to Generate Leads on Social Media by Simply Listening to Your Audience, unbounce.com
How To Use LinkedIn Content to Close More Sales, www.impactbnd.com
Is Your Social Marketing Missing the Mark?, simplymeasured.com
MySpace Still Reaches 50 Million People Each Month, blogs.wsj.com
The 10 Most Loved Brands on Social Media, www.adweek.com
The Best Times to Post on Social for B2B, B2C Brands, contently.com
The One Big Problem With Facebook’s Mobile Ad Success, Forbes
Twitter exec: Commerce play focuses on movie, concert tickets, www.mobilecommercedaily.com
What Social Network To Focus On in 2015, By Industry, blog.hootsuite.com
Zuck Defends Facebook For Operating In Countries With Free Speech Restrictions, techcrunch.com
Video
As The Internet Grows Bigger, What Do We Do About Video?, www.reelseo.com
NBC experiments with live mobile video via Breaking News, digiday.com
The TalkSport guide to YouTube, digiday.com
YouTube Creators interview President Obama following the State of the Union, googleblog.blogspot.com
How-to Create YouTube Playlists from YouTube Search Results, www.reelseo.com
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