Best of B2B Marketing Zone
June 23, 2016
ACT-ON | THURSDAY, JUNE 23, 2016
How to Get Results from YouTube Ads (Hint: It’s Not Advertising)
Most YouTube ads do not deliver a measurable ROI for advertisers. This is because most of the pre-roll ads (YouTube calls them “in-stream ads”) we see on YouTube are geared only towards raising brand awareness – they’re designed to get reach and attention, but not conversion. That’s a big missed opportunity.” MORE >>
KOMARKETING ASSOCIATES | THURSDAY, JUNE 23, 2016
How to Find Influencers for B2B Online Marketing Campaigns
From an online marketing perspective, influencer marketing helps expand reach, increase brand awareness, improve SEO, gain credibility and much more. But, identifying influencers is something that many B2B marketers find challenging, especially when dealing with an unfamiliar industry. And how can you use it? BuzzStream Discovery Tool. What is it? MORE >>
IT'S ALL ABOUT REVENUE | THURSDAY, JUNE 23, 2016
5 Actionable Content Marketing Insights from Latest Report
In the latest report from Econsultancy they looked at the future of content marketing by talking to content experts, agency leaders and content practitioners. One of the biggest imperatives they noted is the importance of data as it relates to content. It needs proper analysis.” The content delivered has to match the data provided. MORE >>
B2B MARKETING INSIDER | THURSDAY, JUNE 23, 2016
5 Reasons Your Lead Generation Strategy is Not Working
In business, failure is always an option. This is especially true in B2B businesses that require a steady flow of leads to stay healthy. So it serves marketers well to know the ins and outs of lead management both for better and for worse. Here are the top five reasons your lead generation campaigns may […]. Content MarketingMORE >>
BIZNOLOGY | THURSDAY, JUNE 23, 2016
Your big marketing budget is not as big an advantage anymore
It used to be that marketing was about money. Marketing was usually a nicer word for advertising , which needed money–lots of it. In the two decades since the web was birthed, money has become less important than it was in the past. Your big marketing budget used to buy world domination–now it just assures that you will get a look-see. MORE >>
B2B MARKETING INSIDER | THURSDAY, JUNE 23, 2016
3 Reasons Why No One Is Sharing Your Content
60% of B2B marketers say producing engaging content is their biggest challenge for 2016. As such, understanding engagement metrics and determining what kind of content resonates with your audience is more important than ever. One such engagement metric is social shares. Content MarketingMORE >>
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, JUNE 23, 2016
How Google’s failure helped me become a dramatically better writer
In 2013 Google announced it was killing off Blog Reader, by far the most-used, most-popular blog reading platform in the universe. Who knows? Brian Shih, former leader of the Google platform, said it was political. In any event, it made no sense to kill it. Blog Reader was useful, but it also pulled me into its undertow. But then it all stopped. MORE >>
B2B MARKETING INSIDER | THURSDAY, JUNE 23, 2016
15 Must-Read Tweets from Top SaaS Marketing Influencers
Your Twitter timeline is flooded. If you’re like me, you probably follow several different people. Everyone serves a purpose. So, you’re consuming a little news, some sports, and lots of influencers in your industry. And despite your efforts to read every tweet, you simply can’t. But don’t worry. I’ve curated the best tweets from the […]. MORE >>
HUBSPOT | THURSDAY, JUNE 23, 2016
How to Deliver the Perfect Business Pitch: 8 Tips Inspired by 'Shark Tank'
A great business pitch is among the first of many hurdles an entrepreneur must jump to get their company off the ground. While it's not necessarily an indicator of future success, it's a critical moment for any business. great pitch can bring valuable partnerships to the table -- partnerships that come with even more valuable financial incentives. MORE >>
MODERN B2B MARKETING | THURSDAY, JUNE 23, 2016
Target Your Best Prospects by Segmenting Your Best Customers
Author: Mike Nierengarten As marketers, we work hard to acquire and retain new customers, but not enough of us spend much time thinking about what type of new customers we want to acquire by looking at our existing customer base. Here are four steps to segment your existing customers to target the right prospects: . 1. Calculate the Customer Value. MORE >>
The Attention Economy: Why Marketers Are Killing, Not Capturing, Attention VIDYARD | THURSDAY, JUNE 23, 2016
Beyond Clicks And Leads: How To Optimize Your LinkedIn Ads For Revenue BIZIBLE | THURSDAY, JUNE 23, 2016
Security Never Takes a Holiday LATTICE | THURSDAY, JUNE 23, 2016
7 AdWords Extensions You Should Utilize to Improve PPC Conversion Rate HUBSPOT | THURSDAY, JUNE 23, 2016
Straight from the Horse’s Mouth – Content Buyers Want ANNUITAS | THURSDAY, JUNE 23, 2016
The Science Behind Design: 8 Psychology Principles to Apply to Your Next Project HUBSPOT | THURSDAY, JUNE 23, 2016
Forward 2016, Day 1: Why Content Marketing ? Brand Storytelling CONTENT STANDARD | THURSDAY, JUNE 23, 2016
How Content Increased the Effectiveness of Our B2B Enterprise Marketing by 3x CONTENTLY | THURSDAY, JUNE 23, 2016
The Four Best Online Education Tools For Business Pros WEBBIQUITY | THURSDAY, JUNE 23, 2016
Storytelling Tips for B2B Content That Converts EMEDIA | THURSDAY, JUNE 23, 2016
Insights from the chief marketing technologist of an $18B firm CHIEFMARTECH | THURSDAY, JUNE 23, 2016
Will Facebook’s $50 Million Gamble Pay Off? CONTENTLY | THURSDAY, JUNE 23, 2016
Staffing Conference Virgin HALEY MARKETING | THURSDAY, JUNE 23, 2016
The B2B Marketing Metrics That Matter the Most SALES ENGINE | THURSDAY, JUNE 23, 2016
Applying Consumer Market Web Usability Lessons to Professional Services HINGE MARKETING | THURSDAY, JUNE 23, 2016
Read All About It! 7 Steps to An Effective Email Newsletter VERTICAL RESPONSE | THURSDAY, JUNE 23, 2016
How to Prospect Using Handwritten Letters LEAD LIAISON | THURSDAY, JUNE 23, 2016
One Job Board Solution Balancing the Needs of Two Divisions: A Case Study in Shareworthy Service HALEY MARKETING | THURSDAY, JUNE 23, 2016
3 Ways to Keep Your Brand Messaging Aligned AKOONU | THURSDAY, JUNE 23, 2016
Hiring a New Sales Manager: Promote or Recruit? BRAINSHARK | THURSDAY, JUNE 23, 2016
Three Reasons Marketing Technology is a Must TYPE A COMMUNICATIONS | THURSDAY, JUNE 23, 2016
The Importance of Authentic Customer Driven Imagery vs Stock Imagery READYPULSE | THURSDAY, JUNE 23, 2016
Scott Brinker and Sangram Vajre Join Forces to Discuss Account-Based Marketing and Technology ION INTERACTIVE | THURSDAY, JUNE 23, 2016
Managed Services: Hidden Costs & Risks OPENTOPIC | THURSDAY, JUNE 23, 2016
Renew, Refresh, Rebrand: The Content-Centric ScribbleLive VISUALLY | THURSDAY, JUNE 23, 2016
City of Austin Selects AgileAssets Pavement Management System OPENTOPIC | THURSDAY, JUNE 23, 2016
Shelly – Facebook Insight For Facebook Ads Manager OPENTOPIC | THURSDAY, JUNE 23, 2016
9 Ways to Leverage Marketing Automation at Events OPENTOPIC | THURSDAY, JUNE 23, 2016
Marketing & PR Manager in North West OPENTOPIC | THURSDAY, JUNE 23, 2016
The marketer’s guide to mobile ad formats OPENTOPIC | THURSDAY, JUNE 23, 2016
COMM SOLUTIONS SELECTED AS A PHILLY.COM TOP WORKPLACE 2015 OPENTOPIC | THURSDAY, JUNE 23, 2016
Full text of “Comm Solutions” OPENTOPIC | THURSDAY, JUNE 23, 2016
Real Talk: What Will It Cost You to Get Safe SEO? OPENTOPIC | THURSDAY, JUNE 23, 2016
Report: Social media is marketing’s domain OPENTOPIC | THURSDAY, JUNE 23, 2016
How B2B Marketers Can Deliver Personalization At Scale OPENTOPIC | THURSDAY, JUNE 23, 2016
Innovid Named Best Place to Work in Los Angeles OPENTOPIC | THURSDAY, JUNE 23, 2016
Over 90% of Enterprise Companies Undervalue Search Marketing and Risk Losing Key Customer Segments OPENTOPIC | THURSDAY, JUNE 23, 2016
Hospitality Net – Deep Blue introduces MyDeepBlue Dashboard OPENTOPIC | THURSDAY, JUNE 23, 2016
City of Austin Selects AgileAssets Pavement Management System OPENTOPIC | THURSDAY, JUNE 23, 2016
How Facebook Ads Boost Your PPC Advertising Results OPENTOPIC | THURSDAY, JUNE 23, 2016
10 Marketing Blogs All CMOs Should Read OPENTOPIC | THURSDAY, JUNE 23, 2016
Cannes Lions 2016: Will consumers pay for branded content? OPENTOPIC | THURSDAY, JUNE 23, 2016
The Mathematical Reason SEO Is the Best Long-Term Marketing Strategy OPENTOPIC | THURSDAY, JUNE 23, 2016
Marketing Plan 101: Important Points to Remember OPENTOPIC | THURSDAY, JUNE 23, 2016
A Close Look At The Numbers: Content Marketing in 2016 OPENTOPIC | THURSDAY, JUNE 23, 2016
A Close Look At The Numbers: Content Marketing in 2016 OPENTOPIC | THURSDAY, JUNE 23, 2016
How to (effectively) analyze Marketing ROI using Churn Rate OPENTOPIC | THURSDAY, JUNE 23, 2016
The Future Of Ecommerce And How Search Fits In OPENTOPIC | THURSDAY, JUNE 23, 2016
Search Still Too Difficult For Some To Prove ROI OPENTOPIC | THURSDAY, JUNE 23, 2016
Innovid Named Best Place to Work in Los Angeles OPENTOPIC | THURSDAY, JUNE 23, 2016
4 Secrets to Data-driven Marketing Success OPENTOPIC | THURSDAY, JUNE 23, 2016
Put Your Ad Spend Where Your Audience Is OPENTOPIC | THURSDAY, JUNE 23, 2016
Why Engagement Trumps Reach in Influencer Marketing, Every Time OPENTOPIC | THURSDAY, JUNE 23, 2016
Marketing strategy paperLinkedSelling – LinkedIn Marketing OPENTOPIC | THURSDAY, JUNE 23, 2016
General Mills eschews marketing norms in a bid to make its brands ‘ageless’ OPENTOPIC | THURSDAY, JUNE 23, 2016
SEO Survey – What Companies REALLY Think OPENTOPIC | THURSDAY, JUNE 23, 2016
Managed Services: Hidden Costs & Risks OPENTOPIC | THURSDAY, JUNE 23, 2016
Laser Interferometer Gravitational-Wave Observatory Relies on Nexsan E-Series OPENTOPIC | THURSDAY, JUNE 23, 2016
New Art & Digital Marketing Directors OPENTOPIC | THURSDAY, JUNE 23, 2016
Multiply Leads and Boost ROI with Landing Page Best Practices OPENTOPIC | THURSDAY, JUNE 23, 2016
Former Tesco CMO Matt Atkinson on his new role reinventing Saga for today’s over-50s OPENTOPIC | THURSDAY, JUNE 23, 2016
Marketing & PR Manager in North West OPENTOPIC | THURSDAY, JUNE 23, 2016
Mobile Web vs. Mobile In-App Advertising: Which Is Best for Your Campaign? OPENTOPIC | THURSDAY, JUNE 23, 2016
Tesco 13-weeks Group Like-for-like Sales Up 0.9% OPENTOPIC | THURSDAY, JUNE 23, 2016
Hot Topics for June 23, 2016
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