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Contextual advertising is the key to your success today. As this article points out that consumer, who are bombarded by over 5,000 advertising messages a day, need a better reason to pay attention. With a 5 second attention span and only five seconds...

CYNOPSIS 08.25.14 Good morning. It’s Monday, August 25, 2014, and this is your first early morning briefing. Tonight’s Premieres: BBC America: Top Gear: Cars of the People at 9p Univision: La Malquerida at 10p Tonight’s Finales: AHC: Apocalypse: WWI...

updated lede, move history header ←Older revision Revision as of 22:32, 13 February 2013 Line 1: Line 1: − The '''Glover Park Group''' (GPG) is a public relations / communications firm that claims to bridge the divide between "high-level strategy...

Good morning, AdLand. Here's what you need to know today: The online advertising agency Rubicon Project picked Morgan Stanley and Goldman Sachs Group to lead its initial public offering, reports AdAge. The IPO had been expected since...

The era of the CMO has arrived. Chief marketing officers are more important to the success of global businesses — and more powerful — than ever before. Marketers are not only executing on corporate strategy, but are also often among the key shapers...