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The '''Glover Park Group''' (GPG) is a public relations
/
communications firm that
claims
to
bridge the divide between "high-level strategy consultants who leave tactical implementation
to
clients and large public relations conglomerates
that
offer many services, but often lack
the
hands-on strategic experience that
clients
need
." [http://www.gloverparkgroup.com/
content/services/services.shtml
]
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The '''Glover Park Group''' (GPG) is a public relations
and
communications firm that
, according
to
its website, seeks
to
"combine substantive understanding of complex issues with disciplined execution of crisp influence campaigns
that
shape
the
way critical audiences view our
clients
and their goals
."
Glover Park Group,
[http://www.gloverparkgroup.com/
the-approach "The Approach"
]
, organizational website, accessed February 2013
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The firm, which includes several former [[Clinton administration]] officials,as well as former republican communications strategists[http://www.gloverparkgroup.com/content/team/team_madden.shtml],
and
offers services in
advocacy
and
image advertising, corporate communications,
issues
and [[crisis
management
]]
,
legislative
affairs (lobbying), media relations (PR),
public affairs
,
and
research.
[http://www.gloverparkgroup.com
/
content/services/services.shtml]
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The firm, which includes several former [[Clinton administration]] officials, as well as former republican communications strategists
Glover Park Group
[
http://web.archive.org/web/20090329200058/
http://www.gloverparkgroup.com/content/team/team_madden.shtml
"Our Team: Kevin Madden"
],
organizational website, accessed January 2009, saved at www.web.archive.org
offers services in
public affairs
and issues management,
government
affairs
and legislative strategy
(
[[
lobbying
]]
), media relations (PR),
crisis communications ([[crisis management]])
,
opinion
research
, and corporate communications, among others
.
/
>
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==
Fueling opposition to ethanol
==
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==
History
==
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GPG areas of expertise have led the company to management of issues raning from "a [[William Jefferson Clinton|Presidential impeachment]] to a crippling antitrust action facing the nation's largest company
Glover Park Group, [http://web.archive.org/web/20041019015116/http://www.gloverparkgroup.com/solutions/issues.htm "Solutions"], organizational website, accessed October 2004, saved at www.web.archive.org
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The Group has also "been at the center of some of the biggest policy debates in New York City in recent years," as the ''New York Times'' reported. "Partners from the firm have been involved in helping organize campaigns against two projects favored by [[Michael R. Bloomberg]], the city's Republican mayor: revamping the city charter and building a stadium for the New York Jets on the West Side of Manhattan."
Raymond Hernandez and Stuart Elliott, [http://www.heraldtribune.com/apps/pbcs.dll/article?AID=/20040614/ZNYT01/406140661 "ADVERTISING; The Odd Couple vs. Nielsen"], The New York Times, June 14, 2004.
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===Fueling opposition to ethanol===
In early 2008, after realizing that "rising food prices ... create a window to change perceptions about the benefits of bio-fuels," the [[Grocery Manufacturers Association]] (GMA) decided to launch "an 'aggressive' public relations campaign ... in an effort to roll back ethanol mandates that passed in last year's energy bill," reported ''Roll Call''. In March, GMA began searching for a PR firm to help it build "a global center-left coalition" against ethanol and hire "trusted [[Third party technique|third-party experts]]" who would link ethanol to global hunger and poverty.
Anna Palmer, "Beating Up on Ethanol: Glover Park Helps Frame the Debate," ''Roll Call'', May 14, 2008.
In early 2008, after realizing that "rising food prices ... create a window to change perceptions about the benefits of bio-fuels," the [[Grocery Manufacturers Association]] (GMA) decided to launch "an 'aggressive' public relations campaign ... in an effort to roll back ethanol mandates that passed in last year's energy bill," reported ''Roll Call''. In March, GMA began searching for a PR firm to help it build "a global center-left coalition" against ethanol and hire "trusted [[Third party technique|third-party experts]]" who would link ethanol to global hunger and poverty.
Anna Palmer, "Beating Up on Ethanol: Glover Park Helps Frame the Debate," ''Roll Call'', May 14, 2008.
Glover Park submitted a six-month, $50,000 proposal to GMA and won the account. As part of the campaign, Glover Park suggested attacking "whatever intellectual justification might still exist for corn-based ethanol among policy elites," launching a website and possibly creating a "costumed 'mascot' ... to drawn attention and distribute advocacy materials at local supermarkets." U.S. Senator [[Chuck Grassley]] of Iowa, who strongly criticized the anti-ethanol PR campaign, posted [http://grassley.senate.gov/public/releases/2008/05152008.pdf GMA's "request for proposal" (PDF)] and [http://grassley.senate.gov/public/releases/2008/051520082.pdf Glover Park's response (PDF)] on his website.
Glover Park submitted a six-month, $50,000 proposal to GMA and won the account. As part of the campaign, Glover Park suggested attacking "whatever intellectual justification might still exist for corn-based ethanol among policy elites," launching a website and possibly creating a "costumed 'mascot' ... to drawn attention and distribute advocacy materials at local supermarkets." U.S. Senator [[Chuck Grassley]] of Iowa, who strongly criticized the anti-ethanol PR campaign, posted [http://grassley.senate.gov/public/releases/2008/05152008.pdf GMA's "request for proposal" (PDF)] and [http://grassley.senate.gov/public/releases/2008/051520082.pdf Glover Park's response (PDF)] on his website.
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==Lobbying for Colombia trade bill==
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==Lobbying for Colombia trade bill==
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Politico.com reported on April 8, 2008, "[[Mark Penn]] (worldwide CEO of [[Burson-Marsteller]] isn’t the only [[Hillary Clinton]] supporter on the wrong side of the [[Colombia]] trade agreement. The Democratic-leaning advocacy firm the Glover Park Group, former home to Clinton campaign spokesman [[Howard Wolfson]], signed a $40,000 per month contract with the government of Colombia in April of 2007 to promote the very agreement that Clinton now rails against on the presidential campaign trail. ... Several other Glover Park employees have deep connections with the Clintons, including founding partner [[Joe Lockhart]], who served as the White House press secretary under President [[Bill Clinton]], and [[Joel Johnson]], who was a senior communications adviser in the Clinton White House." [http://www.politico.com/news/stories/0408/9433.html]
Politico.com reported on April 8, 2008, "[[Mark Penn]] (worldwide CEO of [[Burson-Marsteller]] isn’t the only [[Hillary Clinton]] supporter on the wrong side of the [[Colombia]] trade agreement. The Democratic-leaning advocacy firm the Glover Park Group, former home to Clinton campaign spokesman [[Howard Wolfson]], signed a $40,000 per month contract with the government of Colombia in April of 2007 to promote the very agreement that Clinton now rails against on the presidential campaign trail. ... Several other Glover Park employees have deep connections with the Clintons, including founding partner [[Joe Lockhart]], who served as the White House press secretary under President [[Bill Clinton]], and [[Joel Johnson]], who was a senior communications adviser in the Clinton White House." [http://www.politico.com/news/stories/0408/9433.html]
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:"Implement the strategy for the above objectives, working closely with Colombian Government teams in Washington D and in Colombia. This includes the necessary contacts and actions to promote support for the approval of the TPA in Congress of the United States"
:"Implement the strategy for the above objectives, working closely with Colombian Government teams in Washington D and in Colombia. This includes the necessary contacts and actions to promote support for the approval of the TPA in Congress of the United States"
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==Fighting for and against climate protection==
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==Fighting for and against climate protection==
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GPG doesn't mind working all sides of an issue, "providing PR support to the [[Alliance for Climate Protection]], the [[Al Gore]]-backed group," as well as helping the [[Alliance of Automobile Manufacturers]] fight against fuel efficiency standards. "[[Interpublic]]’s [[Martin Agency]] has developed ads for the campaign with the [[Alliance for Climate Protection]] featuring unlikely political pairings like [[Nancy Pelosi]] and [[Newt Gingrich]], and [[Pat Robertson]] and [[Al Sharpton]]. ... [[Brian Hardwick]], director of communications for the Alliance, told ''O'Dwyer's'' that Glover Park's Washington, D.C., office is working with the group. [[Jason Miner]], VP at Glover Park, heads the account. He is a former research director for the [[Democratic National Committee]] and was a senior member of the Kerry/Edwards rapid response team in 2004. Gore's chief strategist for his 2000 presidential bid, [[Carter Eskew]], is a founding partner of GPG."
"[http://www.odwyerpr.com/members/0331gore_glover.html Glover Backs Gore Climate Push]," ''O'Dwyer's PR Daily'' (sub req'd), March 31, 2008.
GPG doesn't mind working all sides of an issue, "providing PR support to the [[Alliance for Climate Protection]], the [[Al Gore]]-backed group," as well as helping the [[Alliance of Automobile Manufacturers]] fight against fuel efficiency standards. "[[Interpublic]]’s [[Martin Agency]] has developed ads for the campaign with the [[Alliance for Climate Protection]] featuring unlikely political pairings like [[Nancy Pelosi]] and [[Newt Gingrich]], and [[Pat Robertson]] and [[Al Sharpton]]. ... [[Brian Hardwick]], director of communications for the Alliance, told ''O'Dwyer's'' that Glover Park's Washington, D.C., office is working with the group. [[Jason Miner]], VP at Glover Park, heads the account. He is a former research director for the [[Democratic National Committee]] and was a senior member of the Kerry/Edwards rapid response team in 2004. Gore's chief strategist for his 2000 presidential bid, [[Carter Eskew]], is a founding partner of GPG."
"[http://www.odwyerpr.com/members/0331gore_glover.html Glover Backs Gore Climate Push]," ''O'Dwyer's PR Daily'' (sub req'd), March 31, 2008.
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The Glover Park Group designed the "series of radio spots and print ads" for AAM, which "will run in 10 states," reported ''AdWeek''. The ads claimed that the Senate bill "would make drivers less safe because automakers would have to build smaller cars in order to conform to the mandate."
Steve Miller, "[http://www.adweek.com/aw/national/article_display.jsp?vnu_content_id=1003590601 AAM Fights Mileage Mandates]," ''Brandweek'', May 25, 2007.
The Glover Park Group designed the "series of radio spots and print ads" for AAM, which "will run in 10 states," reported ''AdWeek''. The ads claimed that the Senate bill "would make drivers less safe because automakers would have to build smaller cars in order to conform to the mandate."
Steve Miller, "[http://www.adweek.com/aw/national/article_display.jsp?vnu_content_id=1003590601 AAM Fights Mileage Mandates]," ''Brandweek'', May 25, 2007.
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== Anti-people meter people ==
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==Anti-people meter people==
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In 2004, [[Rupert Murdoch]]'s [[News Corporation]] launched a "campaign to block Nielsen Research from changing the TV ratings system," according to the ''National Journal'' (Sept 13, 2004). GPG worked with the PR firms [[Dewey Square Group]] and [[Grassroots Enterprise, Inc.]] on the "lobbying, advertising and grassroots campaign designed to persuade black and Hispanic lawmakers to pressure Nielsen to scrap the new ratings system."
In 2004, [[Rupert Murdoch]]'s [[News Corporation]] launched a "campaign to block Nielsen Research from changing the TV ratings system," according to the ''National Journal'' (Sept 13, 2004). GPG worked with the PR firms [[Dewey Square Group]] and [[Grassroots Enterprise, Inc.]] on the "lobbying, advertising and grassroots campaign designed to persuade black and Hispanic lawmakers to pressure Nielsen to scrap the new ratings system."
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Don't Count Us Out leader [[Gil Casellas]] countered that his group has "always readily discussed the fact that we receive financial and logistical support from News Corp.," accusing Nielsen of "trying to change the topic from the plain fact that right now Nielsen's monopoly ratings service is not fully accredited in any market in the United States except one. Nielsen should spend more time fixing its broken ratings system and less time slinging mud at community activists" (William Triplett, "News Corp. pulls strings on coalition," ''Variety'', April 25, 2005).
Don't Count Us Out leader [[Gil Casellas]] countered that his group has "always readily discussed the fact that we receive financial and logistical support from News Corp.," accusing Nielsen of "trying to change the topic from the plain fact that right now Nielsen's monopoly ratings service is not fully accredited in any market in the United States except one. Nielsen should spend more time fixing its broken ratings system and less time slinging mud at community activists" (William Triplett, "News Corp. pulls strings on coalition," ''Variety'', April 25, 2005).
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==Slanting polls==
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==Slanting polls
=
==
In 2006, the Glover Park Group distributed a memo to Democratic congresspeople and DC media claiming that support for the Medicare prescription drug program was solid. As the media reported:
In 2006, the Glover Park Group distributed a memo to Democratic congresspeople and DC media claiming that support for the Medicare prescription drug program was solid. As the media reported:
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Shortly thereafter they released a biased poll alleging to show that the public opposed [[net neutrality]]>
http://www.huffingtonpost.com/matt-stoller/glover-park-ripoff-stra_b_29884.html
Shortly thereafter they released a biased poll alleging to show that the public opposed [[net neutrality]]>
http://www.huffingtonpost.com/matt-stoller/glover-park-ripoff-stra_b_29884.html
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==History==
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GPG's areas of expertise include advocacy and image advertising, corporate communications, issues and crisis management ("from a [[William Jefferson Clinton|Presidential impeachment]] to a crippling antitrust action facing the nation's largest company, we've been there to offer critical communications counsel" [http://www.gloverparkgroup.com/solutions/issues.html]), media relations, public affairs and research - including polling, focus groups and online research [http://www.gloverparkgroup.com/solutions/research.html]. [http://www.gloverparkgroup.com/solutions/]
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The ''New York Times'' reported, "The Glover Park Group has been at the center of some of the biggest policy debates in New York City in recent years. Partners from the firm have been involved in helping organize campaigns against two projects favored by [[Michael R. Bloomberg]], the city's Republican mayor: revamping the city charter and building a stadium for the New York Jets on the West Side of Manhattan." [http://www.heraldtribune.com/apps/pbcs.dll/article?AID=/20040614/ZNYT01/406140661]
==Clients==
==Clients==