The 2017 Local Online Advertising Conference returns to New York next week, and Wayin are really excited to be sponsoring. The event, which attracts more than 400 managers and executives from a broad range of local media companies focuses purely on the sales organization, and particularly the local sales rep offering insights and advice to help with driving direct sales.
The two day event will be filled with strategic wisdom from industry leaders, such as Facebook, Hearst Newspapers, Nexstar Media Groups and Tremor Video as well as plenty of breakout and case study sessions. We have picked out our top 5 sessions that you won’t want to miss!
HOW FACEBOOK VIEWS ITS ROLE IN THE LOCAL ADVERTISING LANDSCAPE
Facebook has quickly taken its place at the local media table alongside newspapers, TV, radio and others. But just how does the social media giant view its role in helping SMBs? Phillip Rather, head of partnerships at Facebook’s SMB center in Austin, discusses how the company works with automotive, real estate, franchise and other advertisers, as well as programs that help third parties such as ad agencies and media companies develop their Facebook advertising programs.
BEST PRACTICES: FACEBOOK ADVERTISING
Many local media companies are achieving hundreds of thousands to millions of dollars, at high profit margins, deploying Facebook advertising for SMBs. This session features executives from GateHouse Media, Dream Local, and Hearst/LocalEdge, whose companies are growing significant revenue. Attendees will also hear answers to key questions from the Local Media Associations’ new Facebook sales-training sessions that address confusion around display, boosted posts, video advertising platforms and more.
The Blurring Lines of TV and Digital
As a president of one of the largest video ad platforms and chair of the Interactive Advertising Bureau (IAB), Lauren Wiener has unique purview into the consumption shifts from linear TV to digital video across devices. Ms. Wiener’s experience at the forefront informs a prediction of what’s ahead for video advertising-and the smartest ways local media can capitalize on future changes.
BEST PRACTICES: FACEBOOK AS A CONTENT DISTRIBUTION TOOL
This session features three speakers from Scripps, Tribune, and WRAL-TV, all of whom have deployed brilliant strategies with Instant Articles, Facebook Live, and other Facebook content-distribution/promotion strategies. More importantly, their strategies are driving significant revenue.
Millennial Mindset: A Peek into Media’s Future
These aren’t just any Millennials – these are the ones who’ve been thinking deeply about the future of local media, intent on crafting its future instead of letting it happen. Merrill Brown, a media pioneer and director of Montclair State University’s School of Communication and Media, will bring five of his brightest students to relate how they see the future. The key question: How they plan to change media business models to meet the needs of the future’s most important consumers – their peers.
Another session not to miss is the best in class rapid-fire case studies on Tuesday 7th at 12pm. In this session Richard Jones, our CEO will be challenged to tell the Wayin stories in 5 minutes or less, including a client case study.
If you can’t make the event you can still catch all the excitement by purchasing a live streaming admission pass, just sign up at the conference website. You can also keep up with the social chatter around the event by using the hashtag #LOAC2017. Wayin will have a stand in the expo hall so do pop by and say hello!
5 Marketing Tactics That Drive Digital Revenue
Learn how media owners and publishers are applying five marketing strategies to stay one step ahead in an ever-evolving industry.
Download Now
You might also like…
3 Mother’s Day Marketing Campaigns That Won The Attention Of Fans
March 7, 2017
365 Days Of Marketing Campaigns: 20 Ideas To Engage Consumers All Year Round
February 15, 2017
5 Ways Chatbots Can Help Marketers Drive Sales
February 13, 2017
The post Top 5 Sessions To Check Out At The Local Online Advertising Conference #LOAC2017 appeared first on Wayin.