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“Make your mark in New York and you are a made man.”  –  Mark Twain It’s a funny story…… When I was in college, I was sitting in a bar with a friend and we were looking for a one-hour college course to fit into our schedules. It had to be between ...

Taking a cue from Asia's boom, the world's biggest brands are trading up on some ancient currency. From beer to bonds, digital customer experience is becoming increasingly human-friendly. Beijing, Shanghai, Hong Kong, Singapore and Tokyo, have all integrated...

Each week, MediaShift posts an ongoing list of upcoming events in the digital media and journalism world. These will be a mix of MediaShift-produced events and other events. If we’re missing any major events, or you’d like to pay to promote your event...

For the brands of today, operating in an increasingly crowded marketplace, it is essential to drive and maintain loyalty with their target customer. However, it is all too easy for brands to become disconnected from their evolving audience, and offer...

VB EVENT: The number of channels, platforms, tools, and data available to marketers today is higher than it’s ever been. Marketers are getting more and more ambitious with regards to digital media campaigns and cross-channel marketing as new technologies...