To coincide with the Rio 2016 Olympics, an award-winning news and information website in New Zealand created their own Office Olympics to engage online readers.
Marketing Objectives
Engage online readers with topical themed campaign
Drive website traffic and fan interaction
Increase social conversation using hashtag #StuffOlympics
Interactive Olympics Solution
Stuff.co.nz decided to give fans the chance to compete with their colleagues and rise to fame with an interactive Office Olympics campaign. As an Olympic gold medallist once said: “The potential for greatness lives within each of us.”
Who knows, you could be the next Valerie Adams with those paper-tossing skills. Or maybe you can work a swivel chair with as much speed and precision as Lisa Carrington in her canoe.
So, while fans are at their desk, trying to catch a glimpse of the day’s sporting action, they can release their inner Olympian with the “Paper-Plane Javelin” or “Binder Clip Diving.” To drive ongoing interaction and website traffic, followers are encouraged to check back daily online to get new challenges.
Each ‘Live’ event includes a short instruction section to learn how to play, alongside a quick video which goes through each stage in detail.
To stimulate cross-channel promotion, budding Olympians are encouraged to upload their efforts to Facebook, Instagram or Twitter using hashtag #StuffOlympics to reach the top of the leaderboard and obtain ultimate bragging rights. In addition, each contest page includes a social sharing element for email, Facebook, Twitter, Google+, LinkedIn and Reddit, to increase engagement via different channels.
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