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Unlike big fashion brands like GAP, Adidas, or Burberry, small and medium fashion eCommerce stores have a limited amount of budget and resources to run global promotion campaigns. Meanwhile, they have to maintain the conversion rate as high as big ones...

You’ve got an amazing product that should be flying off the shelf but you’re seeing some cart abandonment. You can see that people are interested by the amount of traffic you have, but the sales don’t match up. Could you be dealing with the dreaded...

New post from eCommerceFuel: Last December I announced we were migrating our eCommerce store, Right Channel Radios, from the Magento shopping cart to Shopify.  Not only where we migrating platforms, but we were also pouring $50,000 into a complete overhaul...

The checkout flow is where the money is at. Think about it, random strikers leave the site before ever entering the checkout funnel, while motivated buyers come here to finish their order. Any small increase in this step usually has a direct impact...

Make your holiday ecommerce prep as simple as possible with these 101 tips. From promotions and discounts to SEO and design, this list covers it all. The 2013 holiday season is looking to be the brightest yet. In fact, based on customer data so far...