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The UEFA Champions League final was a frenzy of social media activity, not only from fans, players and teams, but from brands looking to get in on the buzz with real-time social marketing. The explosion in topical and timely content, often referred to...

Portugal, Sunday evening, beat the host, France to emerge the winner of the Euro 2016 championship. A second half extra time goal gave the Portuguese the cup. Portugal played without its star striker, Cristiano Ronaldo, for most part of the game. ...

On Monday, FIFA released a thirty-man shortlist for the world’s best player. Argentina is the best represented country in the shortlist with 4 players — Sergio Aguero, Paulo Dybala, Gonzalo Higuain, and of course, Lionel Messi. It’s no surprise that...

It was a painful scene for supporters of the United States men’s National Soccer Team, as the final draw for the 2014 FIFA World Cup put the U.S. in one of the tournament’s hardest groups. To advance to the knockout stage...

Real Madrid have six players in the 2016 Ballon d'Or shortlist, with all but three of the 30 nominees in this season's edition of the UEFA Champions League. Cristiano Ronaldo is joined by Real team-mate Bale on the shortlist - with the 26...