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Why Social Advertising? With Facebook continuing to tighten its grip on the reach of promotional updates, and other social media platforms sure to follow suit; it is time to be realistic about whether your social media marketing strategy can survive...

Show Me The Top 20 Lead Gen Tips Inbound marketing has gotten a lot of great press in the last decade or so. Punch the term into Google and you’ll find countless warmly worded articles about “delighting customers” and “building a relationship with prospects...

Lead Generation is a hot topic and every time I find myself discussing it on a call I wonder why I have not written about it yet on our blog. It’s a topic I am very passionate about and it is incredibly easy to generate leads using a Facebook ad campaign...

Lead generation using PPC is complicated. From offers, to Adwords, to landing pages, to lead quality, there are myriad of ways to mis-step and miss the mark. So what makes lead-gen campaigns effective? What’s the biggest mistake that you could...