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Apple Running head: Case 1 Apple Computer Case 1 Apple Computer Strategic Management of Technology (TM 583) Apple Inc. is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers...

As well as having a damn fine excuse to wear our most glamorous accessories and drink champagne, one of the reasons we love taking part in The Wedding Industry Awards (TWIA) is because it gives us the opportunity to gain customer feedback. At the end...

6 Ways to Deliver Excellent Customer Experience Have you ever wondered why Ikea, world’s largest furniture retailer, continues to do much better than upmarket furniture stores? Here’s the answer: in addition to transparency and great customer service...

Over the past few years, it has been beat into our heads that we need to look for customers who are loyal to our company. Everyone wants to work with these type of people because they feel a sense of belonging to a company and they come back each year...

Rich Fulop is the co-founder of Brooklinen, a store that supplies simple and beautiful bedroom basics delivered straight to your door. On this podcast, you'll learn how Brooklinen's founders created a testing framework that helped them grow a $10 million...