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via magazine-staging.wework

If you ask Jesse Kirshbaum, the founder and CEO of New York-based New Universal Entertainment (NUE) Agency, how he got his start in the music industry, he’ll probably recount the time he danced in a Puff Daddy music video. However it’s not...
Sour Patch Kids Will House Bands That Agree to Hand Over Content…
via digitalmusicnews

Providing support to indie musicians can be a really great marketing tool for brands. Take Taco Bell’s Feed the Beat program, which chooses a yearly roster of artists and gives them free food on tour, exposure, and performance opportunities, “no strings...
6 Reasons Snapchat Will Own 2016
via hypebot

2016 is shaping up to be a big year for Snapchat, which has already seen massive user growth across a broad swath of demographics, meaning now is a good time for artists to start taking advantage of some of Snapchat's underutilized features. ______...
Sour Patch Kids Has Tricked NYC Into Selling Out
via hipsterjew

This may be the final death blow to all music everywhere. One day in the future we will say “Music, what was that? You mean the noises the iRobot Corporation makes for us so that we can pretend we live on Earth and not in our space colony?” That music...
Mountain Dew Elevates the Drone Racing Space with Day of Drones
via eventmarketer

The day wrapped with a surprise performance by New York rapper Ghostface Killah. To promote a global partnership with drone racing organization DR1 Racing, Mountain Dew on Aug. 3 hosted media and influencers for Day of Drones, an exploration of drone...