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When we rolled out our inaugural Event Technology Awards program four years ago, event marketers were eagerly grabbing hold of the most cutting-edge technologies out there, and integrating them into their events. Today, they’re not only making those...

Even today the term “blogger” still generates its share of derision. After all, pretty much everyone has a blog, and reading about your mom’s first trip to Rome may not carry the same emotional impact as, say, Eat, Pray, Love, despite the clear inspiration...

The advent of the internet has made marketing easier. Just think about it, with the internet you can reach reach millions of people through their computer screen and sell them stuff. Now, online marketing has become a lot easier thanks to great social...

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration...

There’s a number of reasons a company of any size would need a marketing consultant for additional expertise. Whether you are looking to create and execute your first marketing plan, rebrand your company, assess your current marketing activities or...