The advent of the internet has made marketing easier. Just think about it, with the internet you can reach reach millions of people through their computer screen and sell them stuff.
Now, online marketing has become a lot easier thanks to great social media tools that can help you put your marketing on autopilot. Here is a selection of the 30 best social media tools for business.
These tools have a free version as well as premium paid versions. These social media tools help you to market your services without any kind of effort. Go through a detailed study of these 30 free social media tools to pick up the one you need.
Feature summary
Service
Social Media Chanel
Feature
Postplanner
exclusively for posting content on Facebook automatically by scheduling it
Rignite
social media sharing
Tagboard
monitor social media conversations from a single dashboard
Hashatit
search hashtags on social media networks easily
Zoomsphere
social media management tool
Swayy
social media sharing
Addictomatic
tracks the mention of your brand
Buffer
manages all social media networks
Social Passport
provides a single login feature to access all social media networks and share content across them.
Social Mention
tracks the mention of your brand
Tweetreach
measures how far a tweet has travelled
Tweroid
finds the ideal time to tweet
ManageFlitter
manage posts on Twitter
SocialCentiv
Marketing on twitter
Tweet Deck
schedules tweets
Keyhole
tracks hastags and URLs
Icerocket
tracks mentions across social channels
Zapier
social media sharing
Sparksfly
manage posting across social media networks
Service
Social media networks
Features
Mention
Alternative to Google Alerts
tracks brand name everywhere and alerts you
Compfight
Google
searches for free images
Komfo
Facebook
Facebook analytics
Yodle
marketing company
builds an online platform for local businesses
Vertical Response
self service marketing solution
online surveys, email marketing options, direct mail etc.
Pushup social
free networking site
helps build a community around your site
IFTT
free site that works with 132 social networking sites
automates the internet for you
Rapportive
plugin
find social profiles of email contacts
Easel
free site
create infographics for free
SumAll
Google Analytics, Paypal and social media
Monitor the notifications across all these sites
Socialbakers
analytics
analytics on social media
Social media tools for marketing
Post planner
Post planner is one such tool which works specifically with Facebook. This is one of the effective social media tools that is used to schedule the posts and saves a lot of time and effort. The improved features and the performance of the tool will help you to manage your company Facebook account in an automated way. This is the place where you can search for the best trending content and also schedule posts from all the sources. The Pro app is free but if you need the better features, you’ll have to go for the $29 plan.
Rignite
Rignite lets you control multiple social media websites like Facebook, Twitter and other social media platforms. The tool ican work with social media websites together at the same time. It can help you interact, talk and work with all of your team users with the help of instant messages and also create forums. The tool has been designed keeping the concept of team work in mind. It is one of the best social media tools that can help you top work as a team. The tool is free for 14 days during which it is fully functional. The paid plan is cheap and comes at $19 per month.
Tagboard
Tagboard lets you monitor on all the social conversations, search hash tags in media like Facebook, Twitter and Instagram. This is the best tool that can help in brand monitoring and also selecting the appropriate content very easily. The tool is very much effective in lead generation and showing the most relevant hash tags. You can contact the customers very easily with the help of this tool.
Hashatit
Hashatit is a social search engine for Hashtags # in most of the social networks such as Facebook, Instagram, Pinterest and Twitter. It helps in sorting out hashtags, bringing in all the conversations in real time. These hashtags identify specific topics in different social websites. It helps you gather information in regards to metadata tags.
Through the sponsorship of Hashatit, a company will be able to collect all the relevant information worldwide as it happens in real time. You will be able to use Hashatit to edit your own custom made hashtags and easily share on your personal social sites or networks.
Zoomsphere.com
This is an online tool that helps you manage all the social media profiles of a company effectively. Zoomsphere it is commonly used to manage a company’s Facebook, Delicious and Twitter accounts.
It is a tool which gives users the insight about the specific actions on the business social network. These actions results in an interesting profile for people to look at which is an important tool for marketing in a company.
Companies need good profiles in order to attract the prospective customers. You are also able to manage all the social profiles in your company.
Swayy
For social media marketing, it is one of the greatest tools that can help you share content on a regular basis. This sharing platform is for you so that you can find the best content depending on your interest and the reaction of the audience. You can share it across several platforms across the web. It can also help you to use relevant hash tags, useful content and there are analytics that can help you to get the best effective content. This tool is free for one user but it is at $9.99 for two users per month.
Addictomatic
Addictomatic is another tool that can be used to track mentions of your brand and its influence. When you type in a keyword it would bring up results from Google blog search, Bing search, WordPress, YouTube,Twitter, Friendfeed and Twingly blog search.
Each of these search results is displayed as search result boxes which makes it easy for you to sort through.
Also, you can easily see the sites where your brand isn’t able to make an impact and has negligible presence. You could probably do something to change the status quo on those sites.
Buffer
This is an application that is designed to manage social networks like Facebook, Twitter and Linkedin. It is one of the easiest ways to promote your company on the social media. You can easily share contents about your organization to the three social websites. This means that you will be able to reach a wide audience at the same time.
It tracks all the results and gives you a comprehensive report after analyzing you have shared on the different social websites. Through the use of Buffer, you are able to schedule Facebook updates and tweets easily. It will give you comprehensive information about the shares, likes, mentions and retweets hence enhancing the performance of your business.
Social Passport — Rewards and discounts
It’s a complete and versatile social media marketing solution. It can be used to drive traffic to your store and reward your customers dropping on the site via social media.
There are several different apps for different things one for Facebook, one for Twitter one for Pinterest. Social Passport combines the power of each one of these and lets the customers to use the functions of all of these via just one single app.
You can measure results and real-time analytics with the campaign tracker. While it’s free to get started, the premium version costs $40 which lets one create a branded app.
Social Mention
Social Mention is a tracker of sorts that alerts you based on the number of times your brand has been mentioned on popular social networking sites like Facebook and Twitter.
The tracking of mentions is based on four factors/metrics.
Strength – This metric gives the likelihood of your brand being discussed on social media.
Sentiment – Positive mentions versus negative mentions. Don’t expect this one to be too accurate.
Passion – Probability of individuals continuing to mention your brand over the months
Reach – It’s the ratio of unique authors who have mentioned your brand to the total number of mentions.
Tweetreach.com
This is a simple way of measuring how a tweet traveled on twitter. This is an important marketing tool which provides you with a set of metrics. It generates a detailed report about the keyword on twitter and the hashtag. Additionally, it will give you information on tweets and the people who tweeted about the topic.
It is an ideal tool for branding, PR/Marketing campaigns, sponsorship, events and advertising.
This tool will help you to see how many people tweeted about your brand giving you detailed information about the effectiveness of your twitter handle.
Tweroid
Tweriod identifies when your prospective customer base is the most active on Twitter and lets you know of the ideal time to tweet.
To use Tweroid sign up with your business Twitter account and enter an email where you would like to receive the reports.
The report gives you the peak times at which your tweets are most exposed to your followers. It provides hourly graphs showing the times in which your followers are the most active. It also lists the last 600 tweets tweeted out from the profile.
ManageFlitter
ManageFlitter can help you to manage the posts on Twitter and get the perfect audience to whom to market your services. Twitter plays an effective tool in marketing, thus Manage Flitter can help you to schedule tweets, monitor hash tags, and search for specific keywords for effective marketing. The tool also provides Twitter analytics and helps you to avail three of the facilities of the tool. There is a basic plan which is for free, a pro plan for $12, and the business plan with all the features at $49.
SocialCentiv
SocialCentiv is a twitter marketing tool that helps you reply to tweets related to your business. It is mostly geared at helping businesses to get new customers quickly. The software helps businesses to establish connections with prospective customers on the social network. The software facilitates the engagement of prospective customers with the business.
SocialCentiv provides tips for keeping your customers engaged on social media. The software provides four main tips. First, constant posting about your product. Second, making sure that you interact with the followers. By interacting with the customers, they feel connected to your enterprise on a personal level. Third, replying naturally to the organic tweets of your followers. Lastly, meet directly with the needs of the target audience.
TweetDeck
It’s a cool tool for marketing on Twitter. You can schedule tweets, customize your searches on Twitter and set alerts to keep yourself updated.
With TweetDeck you can also search and keep track of hashtags and events. It’s arguably one of the best tools for Twitter.
Keyhole
Keyhole helps in tracking hashtags, URLs and keywords in real time. You will be able to get news stories and trends that your prospective readers and customers are interested in. Thus you will make sure you write on the things that interest them more. This will make sure that your target audience is catered for and you are able to get more sales for your products. Its analytical dashboard is beautiful, comprehensive and clear.
IceRocket
Cool name isn’t it? IceRocket is a free to use tracking tool for your brand name. You can track mentions in blogs, Facebook and Twitter and also keep track of individual campaign names used in social media channels.
What’s different about IceRocket is that this tool gives you a trend report of the mentions that occurred in these three major social media platforms over time. So it’s easy to find if your campaign flopped.
Zapier
Zapier helps you integrate the entire popular social media channels in one place. The tool integrates Twitter, Facebook and Instagram and provides you with the best platform for digital marketing. This is the best tool where you can control and automate blogs and posts on Facebook and Twitter. Zapier connects web apps and makes tasks automated for you. The tool is working with more than 300 services and is the best place for marketing and branding your company.
Sparksfly
Sparksfly is a personal social media management software. It helps you to connect to your social networks such as Twitter and Facebook on a single platform. You are able to see events in their real time. Sparksfly also helps you to create a personal routine automatically. Then they are sorted on basis of keywords, people and network.
You will be also in position to share your posts to Drop box and Evernote using its feature referred to as “share to email.” Additionally, you are able to save the important posts to notebooks on your phone. You will be able to share your posts to multiple networks. Lastly, you will be able to schedule tweets and posts for a later time.
Mention
This is one of the most effective and the best alternative to Google Alerts which gives you the best results in a very short time. It will give you the results according to the conversations and you can stay informed on the popular and trending topics that are being mentioned everywhere. You can combine this tool with other social media platforms without leaving the application. This platform is efficient in providing you the best extensive analytics for your marketing needs and has great ability to export data. The tool has basic free plan along with a 14 day trial service including an alert for tracking the results related to your business. You can also get the paid versions which can start at $29 for three users.
Compfight
Compfight is the best tool to you find quality images for marketing. It can help you get images from the vast repository from free sites like Flickr. Also you can get the HTML codes for attribution which will help you to stop worrying about searching the links.
Komfo
Komfo can help you get the best Facebook analytics data regarding your content. The tool helps you in understand insights and gives you the best ideas regarding Facebook campaigns. It has features like viral amplification, spam score, fan penetration etc.
Yodle
Yodle is an online local marketing company which helps businesses to keep and reach their customers in the simplest way possible. It reviews the best way to build an online platform for the local businesses. Its automated technology makes the system easy to use for the local business owners.
Yodle offers three main products for the local businesses. First, Yodel ads advertising is an important tool for the success of any business. Second, marketing essentials is mainly a complete suite of solutions. It includes email marketing, social media management, and social media management. Lastly, lighthouse 360 automates most of the daily consumer interactions and helps in the improvement of operational efficiency.
Vertical response
Vertical response is a self-service marketing solution. It provides a full suite of online surveys, event marketing, email marketing, social media and direct email services. Its main goal is to empower non profitable organizations and empower business to easily create and share their marketing campaigns.
It helps a business or organization to keep in touch with their customers by easily creating professional emails in few minutes. You will be able to benefit many features including 700 free email marketing templates. It also helps you to share the content in different social media networks.
Pushup social
Pushup social is a free networking site. Using the pushup app you are able to add a certain network to the existing website. Companies are able to build loyalty for their supporters and clients. This is by engaging customers directly on their website.
By using pushup app, you are able to improve the website SEO, increase the relevance of your website, have community access and moderate the community content. Companies are also able to share photos and posts through the use of the pushup app.
IFTT- If this then that— With IFTT you can put the internet to work for you.
IFTTT allows you to make Recipes for actions. For example a recipe would be “getting an email alert” whenever some mentions your brand on a blog, Twitter, facebook etc. Or getting all of your feed posts as an email.
Or you can set a recipe such that whenever you publish a new post it gets shared automatically to both Facebook and Twitter.
IFTTT works with 132 sites for social networking— Facebook profiles, Facebook Pages, LinkedIn, and Twitter; Google services like YouTube, Google Drive, Gmail, Google Calendar, and Google Talk.
With IFTT you can automate a lot of tasks that you have been doing manually.
You can also use IFTT recipes along with iOS and Android
See 20 best IFTTT recipes to simplify your life – Recombu
Also see this article which tells you how to make your life easy with IFTT The 101 Best IFTTT Recipes | PCMag.com
Rapportive
Rapportive lets you view social profiles of the people associated with their email ids on Gmail.
Everything can be seen including the links they have shared on their Google plus page, public status updates and tweets.
It also allows you to search the web for people with similar interests as yourself. The addon is compatible with Crunchbase, BatchBook, BookingBug, Brightpearl and MailChimp.
Easel.ly- Create your own infographic
Infographics have been going viral all over the place. It’s one of the best ways to get a ton of links and social shares legitimately.
Easel.ly helps you design your own infographic for free, without spending a dime on it.
Select a free template from the list and then input your data to create your own infographic in a matter of minutes.
SumAll
As the word itself says SumAll is something that helps monitor everything, well almost on every social networking site. Services like Google Analytics and PayPal too are supported, taking the overall count of supported sites to 42.
So you can manage everything from one single point instead of logging in everywhere.
Talk about ease.
Socialbakers
Socialbakers provides you with the best analytics and valuable opinion on channel growth along with providing valuable guidelines on social relationship building and engagement for your business.
You can actively use the tool to curate the best content from interviews and conversations.
The tool has a basic free plan and also a plan for $120 for people who want the better features.
Concluding thoughts
Did you like the collection of tools that we listed for social media marketing?
They are all free or come with free trials that you can use. Do let us know about your favorite social media tools in the comments below.
Did we miss anything? If so, don’t hesitate to mention that as well.
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