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WHOLE IDEALIST – WHOLE REALIST – WHOLE VALUE: I am indeed pleased to share a letter titled “VALUES MATTER” from Whole Foods Market. The letter is an appeal to “All Naturalists & Ringleaders” and at the same time it addresses me as “Fellow Idealist...

When I was in University, I relied on instant noodles and cheap bento boxes from the local convenience store. Living in Japan has its perks, but even the Japanese have foods that are anything but healthy. When I moved back to the States, my degree didn...

AUSTIN, Texas — Whole Foods Market announced today that its Local Producer Loan Program has reached the initial goal of funding $10 million in low-interest loans to local and independent food businesses, and has now committed up...

Check out the latest natural and organic deals and printable coupons for August: Deals on Amazon Save up to 20% on all Annie’s Organic Products with an instant coupon!  Fair Trade K-Cups sampler are only 50 cents per K-cup with a Amazon...

If you’ve been following S.W. for a while, you probably know that we do everything for a reason. We use fewer ingredients because it allows us to use better sources for gentler, more effective skincare. We use glass bottles not just because they look...