Sanfranciscobookreview.com

Imagine you’re back in grade school, sitting at your desk and coloring away happily (those were the days, right?) Try to remember: Did you prefer starting with a blank sheet of paper or a coloring book page? I don’t know about you, but...

Felix Unger said it the best in a court room scene in “The Odd Couple.” “You should never assume because when you assume, you make an ass of you and me.” How many times have you  heard: “Why, I just assumed . . . .” Too many, I’m sure. There’s: ...

When I wrote my 2011 post that broke down the statistics on LGBT young adult books, I was relying on data collected by other people for other (equally valid) purposes. I wrote the post in one long, late night of number crunching, and I always hoped that...

John Kremer’s Book Marketing Tip of the Week July 24, 2013 – August is Admit You’re Happy Month, American Artists Appreciation Month, Architecture Month, Black Business Month, Body Appreciation Month, Eat Dessert First Month, Family...

What a year it’s been! So what about marketing? Well, the world of marketing continues to evolve and change at breakneck speed, leaving marketers racing to keep up with what’s new and what’s actually working and what’s becoming less effective. Enter...