Responsys.com

Responsys. Oracle Marketing is an integrated set of digital marketing and marketing automation cloud solutions that help B2B and B2C marketers...

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Bridging the Marketer-Customer Divide
via techtv

By Will Griffith, Regional VP Sales, Marketing Cloud, Oracle Corporation In today’s highly competitive marketplace, savvy marketers know the key to gaining a competitive advantage lies in creating meaningful connections with their customers from the...
Oracle Has Acquired Datalogix (ORCL)
via businessinsider

Oracle has acquired Datalogix, the tech company that helps brands and agencies link whether consumers who saw their online advertising went on to buy products in-store. It is the latest of a string of recent acquisitions that Oracle hopes will bolster...
New Gartner Report: Build Your Digital Marketing Hub
via compendium

Gartner has published its Magic Quadrant Report on Digital Marketing Hubs. While the marketing technology industry has many different market assessments, this research very much reflects the emergence of “marketing clouds” as a category of software....
New Gartner Report: Gestalte deinen Digital Marketing-Hub
via blogs.oracle

Gartner hat kürzlich seinen Magic Quadrant-Bericht zum Thema Digital Marketing-Hubs veröffentlicht. Während die Marketingtechnologie-Industrie vielen unterschiedlichen Markteinschätzungen unterliegt, spiegelt diese Erhebung sehr stark die Entstehung...
Marketing Technology Stack Building Tips For Busy CMOs
via b2cmarketinginsider

In case you hadn’t noticed, the marketing technology landscape is getting crowded. Really crowded. At last count, there were 1,876 tech vendors in 43 categories trying to get a piece of the action. And that was a year ago. As CMOs continue to establish...

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Industry Leading Marketing Cloud | Oracle

Oracle CX Marketing is an integrated set of digital marketing solutions that help B2B and B2C marketers deliver personalized experiences.

Oracle Responsys | Cross-Channel & Email Marketing for Consumer Marketers | Oracle Marketing Cloud

Leading email marketing and cross-channel orchestration solution from Oracle Marketing Cloud. Oracle Responsys provides B2C marketing teams a centralized canvas to build consumer profiles and tailor i...