Relevance.com

Most marketers know that having a documented content marketing strategy and understanding one’s audience are vital for success. Where you may fall short, however, is by under-investing in media research — the type of research that will help uncover how...

At his session at INBOUND 2015, part of the Hacks, Tips and Tricks speaker series, Relevance co-founder Chad Pollitt shared some startling facts with marketers on the “content explosion.” While you may not be surprised that there is such thing as a content...

The introduction of the Internet to US households in the early 90’s has forever changed the media landscape and how consumers discover and engage with content. From the very first banner ad to the present day machine learning and programmatic media...

Sometimes, we could all use a bit of a refresher when it comes to best practices and fresh ideas about content marketing. We’ve pulled together a basic list that should help keep you inspired and provide some much- needed insight to help guide your brand...

By Chad Pollitt As 2014 moves forward, more and more brands are starting to plan and deploy promotion and distribution strategies to maximize their content marketing effectiveness. The revelation from Ryan Skinner of Forrester that brands can actually...