Sometimes, we could all use a bit of a refresher when it comes to best practices and fresh ideas about content marketing. We’ve pulled together a basic list that should help keep you inspired and provide some much- needed insight to help guide your brand’s next steps, ranging from industry leaders with proven experience to fresh faces with a new approach. Take a look…
The New Classics:
Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less, By Joe Pulizzi.
As Executive Director and Founder of Content Marketing Institute, Joe Pulizzi is a force to be reckoned with… and his third book is as legendary as its title. This must read is comprehensive, but compelling, demystifying strategy, implementation and measurement while providing helpful tools for the modern marketer.
Youtility: Why Smart Marketing Is about Help Not Hype, By Jay Baer.
There’s a lot of talk about how brands can create long-lasting relationships with consumers by providing true value. Jay Baer breaks it down with expert opinions and case studies to make good will and gratitude more than just lip service, proving that content should be truly useful to be effective.
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, By Ann Handley.
Ann is not only Chief Content Officer of MarketingProfs, but is also considered one of the top 20 female bloggers by ForbesWoman. This is a wise woman who clearly knows her way around words, and this book provides clear tips for better storytelling, easy grammar/usage rules and functional guidelines to make the goal of writing great content attainable for all.
Your Brand: The Next Media Company, By Michael Brito.
We’ve had the opportunity to learn from Brito’s considerable insight and experience firsthand at SXSW 2014 (see his exclusive OneSpot webinar here). His second book delivers tactical inspiration on how brands can go beyond publishers to become media companies to better connect with customers.
Global Content Marketing, by Pam Didner
As a former Global Integrated Marketing Strategist for Intel, Didner gained invaluable insight and experience on how to mobilize content campaigns and support product launches on a global scale. While many pros lean in to decipher the needs of the US market, her approach addresses content marketing to work across geographic boundaries and create an integrated plan with diverse cultural norms. No easy feat, but she makes it concrete, concise and even humorous when the mood strikes.
Off the Beaten Path (but Still Relevant):
The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand, By Ekaterina Walter and Jessica Gioglio
Ekaterina Walter is a contributor for some of the industry’s most illustrious publications including Forbes, Fast Company, Huffington Post, Entrepreneur and more, and her second book is built on the premise that brands can tell their visual stories without the need of pricey consultants. The book contains straightforward tools to help build a roadmap and create a strategy that works for your business.
Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising, by Ryan Holiday
You may have seen an interesting tidbit circulating the web the past weeks about how some of the most successful digital companies (Facebook, Uber, AirBNB) don’t actually own anything (content, cars, properties). But all of their astronomical growth can be attributed to marketing with agile tools that are scalable, trackable, testable and modifiable. There is much to be learned from American Apparel’s marketing guru, Ryan Holiday.
Contagious: Why Things Catch On, by Jonah Berger
Wharton marketing professor Jonah Berger tackles the hows and whys of shareability in this 2013 publication, combining research and case studies with an almost scientific approach that is still readable and fun.
The Digital Page Turners:
100 Content Marketing Examples, by Content Marketing Institute
This 59 page beast is the perfect starter for anyone who’s new to wild world of content marketing, but can also act as a refresher on best practices for the more seasoned pro.
The Content Promotion Manifesto, by DigitalRelevance
Author Chad Pollitt is a seasoned vet, both in battle and in content marketing… and his manifesto proves to be as commendable as his considerable track record. In this eBook, he tackles the channels, tactics and tools of content promotion to lay a foundation for more successful campaigns.
Of course, there are hundreds of great content marketing books we may have missed. What are the must reads on your list?
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