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Many social media marketers are moving away from metrics that purport to measure ROI. They've realized that social media isn't a transactional engine or sales machine. Social media is mainly good at building brand presence and deepening relationships...

It’s been an interesting year for B2B marketers.  Technology is evolving faster than ever before, buyers are increasingly calling the shots, and economic conditions continue to drive uncertainty.  All that said, some of the nation&rsquo...

True Influence B2B Demand Generation Trends for 2017 Your digital B2B demand generation net will need to be cast wide in 2017. Demand generation initiatives ensure that your company will reach and engage new targets and markets as well as retain existing...

Are you tired of using run of the mill marketing tools that don’t give satisfactory results? When it comes to marketing, you can’t excel without staying at the top of your game. Every digital marketer knows the importance of various tools that can help...

Recyclebank/New York, NY JOB TITLE: Senior Analyst, Advertising Operations LOCATION: New York City JOB SUMMARY: The Senior Analyst is responsible for purchasing media space or time, as well as developing the campaign and researching how it will be...