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How to Make Buying Easier on Your Site
via cxl

Understanding what consumers want, what consumers need and why is a crucial part of conversion rate optimization. Earlier this year, BrandShop released the results of the 2015 Digital Consumer Preferences Survey, which revealed in no uncertain terms...
MozCon 2012 Live Blog – Day Three
via contentharmony

The post MozCon 2012 Live Blog – Day Three appeared first on Content Harmony®. This article was originally published at HoodWebManagement.com in July 2012 and was migrated here in May 2013. At the last marketing conference I attended (SearchFest in...
Exceeding Mobile Expectations: You Need More Than An App
via elasticpath

It’s Partner Thursday! Today’s post is contributed by ICF Interactive, a full-service interactive marketing agency that guides brands through informed strategy, inspired design, and technical know-how. Apple’s widely successful, trademarked, and oft...
Embracing the Culture of a Mobile First Generation
via digitalmarketingmagazine

Organisations recognise that a growing majority of customers interact via mobile rather than desktop. Most are aware of the need to adopt a new way of tracking these mobile customers, using single sign on solutions that exploit either social media or...
Mobile Experience Will Be Crucial in the CRM Space
via customerexperiencemagazine

CXM Interview with Larry Augustin, CEO of SugarCRM CXM: Larry, you’re in the business that is undoubtedly all about customer relationships. How do you keep taking your customer experience to the next level? Larry: Every business is all about customer...

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SMMS: Social Media Marketing & Management Software | Sprinklr

SMMS: Social media management software for the enterprise. Sprinklr provides enterprise social media marketing and management software including social engagement, social advertising, advocacy marketi...