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In the quest to continually engage and build loyalty among consumers, brands are creating and serving up volumes of branded content across the web, social channels and email. In fact, seventy percent of content marketers are creating more content than...

AUSTIN, Texas, November 14, 2013 (ADOTAS) – OneSpot, the content advertising company that combines content marketing with the power, data intelligence, and scale of online advertising, today announced it has completed a $5.3 million Series...

I recently stumbled upon a nearly four-year-old HubSpot blog post about “22 Data-Backed Reasons to Personalize Your Marketing.” The statistics were fascinating, particularly given the age of the post. For example, among best-in-class B2B content marketers...

Native advertising is not a new concept. From the first advertisement including long-form copy in the early 1900s, to TV informercials introduced in the 1980s, consumers are used to seeing sponsored content. However, digital native advertising as we...

Just the mention of the brand Nestlé Toll House conjures up images of freshly baked chocolate chip cookies pulled from the oven and the delightful scent of warm chocolate washing over the kitchen. The brand certainly has broad brand recognition and...