Nudge.ai

November 7, 2016 By Paul Greenberg Dreamforce 2016 was pretty simple. It was a microcosm for Salesforce’s activities and place in the larger maelstrom roiling in the tech world – and a likely indicator of why they will have continued real success in...

LUMA Partners The investment bank’s presentation explains the convergence of the ad tech and martech industries. After demystifying the multi-billion digital marketing industry in a presentation last year, the investment bank LUMA Partners has just...

Best of B2B Marketing Zone January 17, 2017 MODERN B2B MARKETING | TUESDAY, JANUARY 17, 2017 5 Content Marketing Lessons from Top Digital Marketing Blogs Author: Ellen Gomes In the world of content marketing, it’s inescapable: Success comes down to...

With consumers in India losing patience and turning to ad-blocking tools, the ad tech community will need to look for ways to better target the right audience and improve customer interaction. They also will need to respond swiftly to market changes...

The era of the CMO has arrived. Chief marketing officers are more important to the success of global businesses — and more powerful — than ever before. Marketers are not only executing on corporate strategy, but are also often among the key shapers...