Best of B2B Marketing Zone
January 17, 2017
MODERN B2B MARKETING | TUESDAY, JANUARY 17, 2017
5 Content Marketing Lessons from Top Digital Marketing Blogs
Author: Ellen Gomes In the world of content marketing, it’s inescapable: Success comes down to engagement. You can have thoughtful branding, great products, and a hard-working team, but if you’re not engaging your buyers through each step of the customer lifecycle, you’ll never reach your full potential. Set Engagement Objectives. Draft a tweet. MORE >>
VIDYARD | TUESDAY, JANUARY 17, 2017
11 Free Sales Tools to Pump Up Your Pipeline
As a salesperson, you only get so many minutes in the day. We all do, really. But when your job depends on finding new leads, collecting data on leads, having meaningful conversations, managing opportunities, and helping close revenue, any time you can save on these tasks is worth its weight in gold. Easy, instant data where it’s most relevant. MORE >>
BIZIBLE | TUESDAY, JANUARY 17, 2017
Bizible Introduces Facebook Ads Integration Making Media Optimization Easy for B2B Marketers
At Bizible, we believe in helping marketing teams make the best decisions and our leading automated multi-touch attribution solution is already being leveraged by over 250 brands such as Optimizely, Avalara, and OpenColleges to do just that. To do their job well, B2B media managers need comprehensive attribution information and insights. MORE >>
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JANUARY 17, 2017
The current state of the content marketing ecosystem
The content marketing industry experiences ebbs and flows just like any other field. Since it’s been around (formally) for less than a decade, the industry is relatively young. That means changes in best practices or predominant techniques can have major ripple effects for those who do the work. Infographics research infographicsMORE >>
IT'S ALL ABOUT REVENUE | TUESDAY, JANUARY 17, 2017
The Time is Now for the Future of Modern Marketing
We often think that the future is just over the next hill, but when we asked global marketing experts to predict 2017 , it seems like the future is already here. We all know how important it is to collect and analyze the data—now being generated at a rate of 2.5 quintillion bytes daily—to improve the customer experience. MORE >>
B2B MARKETING INSIDER | TUESDAY, JANUARY 17, 2017
Google’s Biggest Search Algorithm Updates Of 2016
Our annual visual rendition of the most significant changes to Google’s search algo is out! This year, the search giant (if we can still call them that) has been more active than the last in tweaking the algorithm – especially the way results are displayed – in ways that anticipate and meet user intent better. Search MarketingMORE >>
BIZNOLOGY | TUESDAY, JANUARY 17, 2017
Social media strategy leaders: Robert Bochnak
Hello, Bob ! Can you please describe your professional background? How has your education and career brought you to where you are now, a leader in social media strategy? I am the Director of Social Media for the Harvard Business School Office of Alumni Relations. It was in the graduate school office at Tufts that I started working in social media. MORE >>
SALES INTELLIGENCE VIEW | TUESDAY, JANUARY 17, 2017
InsideView Named G2 Crowd “Best Software for Sales Teams” in 2017
As the software vendor landscape gets increasingly complex at an alarming rate, we should all be thankful that a platform like G2 Crowd exists. G2 Crowd has gathered over 130,00 software user reviews that bring transparency into peer feedback to help buyers make better purchasing decisions. MORE >>
HUBSPOT | TUESDAY, JANUARY 17, 2017
AI Throwdown: Google Assistant vs. Siri [Infographic]
The world is abuzz with tech talk. At the forefront, it seems, is artificial intelligence (AI) -- the "technology that can do things humans can uniquely do, whether it’s talk, see, learn, socialize, and reason," HubSpot's Market Research Analyst Mimi An explains. The natural question, of course: Which is better? So, is there a winner? MORE >>
B2B MARKETING INSIDER | TUESDAY, JANUARY 17, 2017
11 Expert CSR Predictions for 2017
As millennials begin to dominate the workforce and consumer market, the way our world looks at the products and services we buy has changed for the better. Today’s consumers are more careful, cautious and educated about where and with whom they spend their hard-earned money. Marketing StrategyMORE >>
Ad Blocking Is Not the Problem, It’s the Symptom CONTENT STANDARD | TUESDAY, JANUARY 17, 2017
20 Stunning Examples of Brand Style Guides HUBSPOT | TUESDAY, JANUARY 17, 2017
The Evolution of Data Journalism CONTENTLY | TUESDAY, JANUARY 17, 2017
5 Insane Advantages of an Inbound Website Redesign HUBSPOT | TUESDAY, JANUARY 17, 2017
Creating Interactive Content: From Ideation to Sales Alignment to Promotion B2B MARKETING INSIDER | TUESDAY, JANUARY 17, 2017
What We Learned From Our First Year on Medium HUBSPOT | TUESDAY, JANUARY 17, 2017
The Four Best Online Survey Tools WEBBIQUITY | TUESDAY, JANUARY 17, 2017
How to Deliver a Presentation That Commands Attention From Senior Management [Free Guide] HUBSPOT | TUESDAY, JANUARY 17, 2017
Uncovering CMO Insights On Their Journey To Digital Agility IT'S ALL ABOUT REVENUE | TUESDAY, JANUARY 17, 2017
Machine Learning & Artificial Intelligence: Main Developments in 2016 and Key Trends in 2017 OPENTOPIC | TUESDAY, JANUARY 17, 2017
Lead Liaison Opens It’s Doors to Partners LEAD LIAISON | TUESDAY, JANUARY 17, 2017
Content Marketing and Sales Alignment: 5 Mutual Benefits KOMARKETING ASSOCIATES | TUESDAY, JANUARY 17, 2017
What Tom Hanks Taught Me About Customer Intimacy and Keeping our Brand Promise ACT-ON | TUESDAY, JANUARY 17, 2017
How to Succeed in an Increasingly Complex Sale Environment JILL KONRATH'S FRESH SALES STRATEGIES BLOG | TUESDAY, JANUARY 17, 2017
5 Inspiring Storytelling Lessons from Dr. Martin Luther King, Jr. TYPE A COMMUNICATIONS | TUESDAY, JANUARY 17, 2017
Salesforce’s Mike Kostow on Why Marketers Should Trust Data Over Intuition CONTENTLY | TUESDAY, JANUARY 17, 2017
5 Ways to Boost Your Email Performance Using Personalization and Audience Segmentation VERTICAL RESPONSE | TUESDAY, JANUARY 17, 2017
Leveraging AI for Sales & Marketing – Beyond the Hype INFER | TUESDAY, JANUARY 17, 2017
[New Report] 2017 State of Human Resources: Content Consumption and Demand Report NETLINE B2B MARKETING | TUESDAY, JANUARY 17, 2017
Create Community at Your Next Event with Daybreaker-Inspired Ideas EXPERIENCE MARKETING INSIGHTS | TUESDAY, JANUARY 17, 2017
The Traits and Habits of Successful Business Development Pros 3D2B | TUESDAY, JANUARY 17, 2017