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Cisco and Facebook have teamed up to present a pretty simple barter system to the social media giant’s users:  free Wi-Fi in exchange for a “check-in” that shares their location. The consumer gets Wi-Fi in a place they would otherwise...

70% of CPG Shoppers Tried a New Brand or Product as a Result of Seeing a Mobile Ad, a 49% Increase Over 2013 SAN FRANCISCO — Jan 22, 2015 — NinthDecimal, the leading mobile audience intelligence company, today released its consumer packaged goods (CPG...

It’s crunch time for Oscars voting, and Focus Features is one of many film studios using social data and analytics to woo Academy members on Twitter and Facebook. The studio’s biopic about renowned physicist Stephen Hawking, The Theory of Everything...

Individuals and Publisher Members Honored for Leadership in Digital Media Sales & for Contributions to IAB Initiatives in Mobile, Video and Emerging Formats HOLLYWOOD, FL (January 29, 2017) — IAB (Interactive Advertising Bureau) announced the winners...

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Announcing the 2017 Ad-to-Action Award Finalists (January 24, 2017) LSA Insider: “Today, the Local Search...