Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Announcing the 2017 Ad-to-Action Award Finalists (January 24, 2017)
LSA Insider: “Today, the Local Search Association (LSA) announced the finalists for the 2017 Ad-to-Action Awards and with 172 entries, it was a true competition of merit.”
NinthDecimal, Acxiom Team For Location Data (January 24, 2017)
MediaPost: “Marketers can now activate NinthDecimal’s location-based audience segments and Acxiom’s third-party audiences on top of their own CRM data.”
Think With Google: The Five Searches Auto Marketers Should Watch For (January 24, 2017)
GeoMarketing: “Tapping into these ‘micro-moments’ is critical when it comes to turning online browsing into offline buying.”
AOL announces self-serve mobile ad sales platform (January 24, 2017)
VentureBeat: “The One by AOL: Mobile platform originally launched in 2016, and now the programmatic mobile supply-side platform has self-serve capabilities.”
Time Inc-owned Viant acquires mobile ad company Adelphic (January 23, 2017)
TechCrunch: “Viant, has reached an agreement to buy Adelphic, an ad startup focused on mobile and cross-device targeting.”
Yahoo Is Pushing Back Its Sale to Verizon Until the Second Quarter (January 23, 2017)
Adweek: “Yahoo says its planned sale to Verizon is still happening, but it’s going to take a little longer than expected.”