Marketscan.co.uk

Online delivery services may well be cheaper than letter post these days, but we still sent 346.5bn letters across the world in 2012. And the reason? Because there are distinct benefits to getting your direct mail message across by post – the response...

Marketing campaigns are vital to a business’ success – but are your data profiling tools delivering on their potential or are you simply shooting in the dark? The Knowledge When first brainstorming for a marketing campaign, we tend to run on gut instinct...

Definition of Data Enhancement Data Enhancement can be defined as the process of correcting or removing poor quality or incorrect data from your database or mailing files. Such type of data can be inaccurate, out-of-date, incomplete, or wrongly formatted...

Lead quality needs to be built on the best foundation; but a lead generation campaign is only as good as its data. Therefore, the best foundation for quality leads is accurate, updated data. Very simple logic. For those who need numbers to see things...

Ricoh shared expert insights on the changing commercial and enterprise print, direct mail and publishing environments during a series of events at its European Customer Experience Centre (CEC) in Telford, UK Overall, the different sector-themed events...