Definition of Data Enhancement
Data Enhancement can be defined as the process of correcting or removing poor quality or incorrect data from your database or mailing files. Such type of data can be inaccurate, out-of-date, incomplete, or wrongly formatted. It has been found that many databases contain incorrectly keyed data which goes out of date very quickly.
Organizations should review the accuracy and completeness of their databases so as to maintain data quality and data integrity and here is when Data Enhancement is required. Data Enhancement usually requires addition of extra data to your records. This data can provide additional customer insight that can assist customer profiling and understanding.
Leveraging Data Enhancement benefits
Data Enhancement can provide you key business and consumer attributes and classifications that can be appended to your customer files at postcode, business, household or individual level for further analysis, modelling and data selection purposes. By enhancing your data with some of the following elements you can start to analyze and segment your data for future marketing campaigns and business strategy development. There are numerous data enhancement options to choose from such as,
Financial information
Fax numbers
Telephone numbers
Business location
Residential location
Additional contact names
of employees
Credit score and more
Added to above you can also find out valuable geographic information and mapping (GIS) such as location analysis, distance calculations, spatial analysis, natural boundary analysis, and more.
How iSN can help you in making the redundant information useful
iSN’s data enhancement services have been designed to make the process of mixed consumer and business data cleansing as quick and easy as possible. It provides all of the major industry files and data cleansing services that you need to keep your data in top condition so you can get smarter with more detailed segmentation and get a deeper understanding of your customers.
Here are the benefits to look at,
Ready to use data increase marketing team productivity and their turnaround time
Effective marketing campaigns
Good data quality comprehensive will reduce mailing wastage and enable you to segment your offers and promotions more accurately.
Data hygiene will save on mailing costs
Clean data reduces customer defection and improves brand image
Data enrichment will improve match rates when aggregating database or when adding additional intelligence to your database
Data enrichment is proven to ultimately improve response rates
More questions on Data Enhancement? Contact us to assist with more information.
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