The Data Storytelling Awards are back, with a new line-up of people and brands setting the standard in data. This year’s contenders are spread across 15 categories, including the Grand Prix, which will be presented to the ‘best of the best’, and the Data Professional of the Year.
The shortlist has been determined by Marketing Week’s experienced judging panel and can now be revealed:
Boots
ENTERING AGENCY:
RadiumOne
Unlocking The Value Of Sharing At Christmas
Diageo
Entering agency:
Posterscope
Grab a Seat! It’s Pimm’s O’Clock
Pharmacare – Sambucol
ENTERING AGENCY:
VCCP Media
Using Real-Time Google Data to Air the Sambucol TV Campaign
Lynx, Unilever & CALM
(Campaign Against Living Miserably)
ENTERING AGENCY:
TMW Unlimited
Bigger Issues
Zoopla Group
ENTERING AGENCY:
Merkle|Periscopix
How Zoopla’s Dynamic Campaigns Rewrote the DoubleClick Rule Book
O2
Entering agency:
VCCPme
£1 Lunch
Shell
ENTERING AGENCY:
Wunderman UK
Pump Challenge
Wyevale Garden Centres
ENTERING AGENCY:
WDMP
The Garden Club
Boots
ENTERING AGENCY:
RadiumOne
Unlocking The Value Of Sharing At Christmas
Cloggs
ENTERING AGENCY:
Rakuten Marketing
Cloggs Customer Journey
P&G
ENTERING AGENCY:
Proximity London
Content Darwinism
Ralph Lauren
ENTERING AGENCY:
Forward3D
Using Data Science to Understand Digital Activity and Product Profitability
Right to Buy
The Department for Communities & Local Government
ENTERING AGENCY:
TMW Unlimited
Home Sweet Home
Auto Trader
ENTERING AGENCY:
iProspect
Driving Performance with First-Party Data
Coors Brewers Ltd Brands
ENTERING AGENCY:
i2c
Carling Programmatic Integrated
Shop Direct
ENTERING AGENCY:
Infectious Media
How Very.co.uk Formed a Data-Led Programmatic Strategy to Drive New Customer Acquisition
The Royal British Legion
ENTERING AGENCY:
Merkle|Periscopix
Poppy Appeal 2015
Watchfinder
ENTERING AGENCY:
Merkle|Periscopix
Time to Utilise the Power of Programmatic
Which? Magazine
ENTERING AGENCY:
Brainlabs
Programmatic Home Improvement
Marks & Spencer
Winning in the West
McDonald’s Restaurants UK Ltd
ENTERING AGENCY:
Armadillo CRM
Prize Choice Monopoly
O2
ENTERING AGENCY:
VCCPme
Six Nations
IKEA Russia
ENTERING AGENCY:
Quant Marketing
Multichannel Kitchen Purchase Personalised Customer Journey
Marks & Spencer
Building a Personalisation Targeting Engine for the Sparks Loyalty Proposition
Monarch
ENTERING AGENCY:
WDMP
Monarch Holidays Personalised Video
NEC Group
ENTERING AGENCY:
NEC Group
NEC Group’s Approach to Personalisation
Nectar
ENTERING AGENCY:
Nectar
Personalisation Algorithm
Coors Brewers Ltd Brands
ENTERING AGENCY:
i2c
Carling Programmatic Integrated
Hammerson
ENTERING AGENCY:
Fuel
Beaconing & Mobile App Data Integration
Jameson Irish Whiskey, Pernod Ricard UK
ENTERING AGENCY:
Havas Media
Reframing the Rules of Out-of-Home Planning
Marks & Spencer
ENTERING AGENCY:
Planning-inc
M&S Sparks: Enhanced Customer Experiences Through Data Integration
Sky Advance
ENTERING AGENCY:
Sky Media
Sky Advance by Sky Media
Aviva
#DriveSafer
Comic Relief
ENTERING AGENCY:
DataTalk
2016 Sport Relief Miler Sign-Up Campaign
P&G
ENTERING AGENCY:
Proximity London
Content Darwinism
Ralph Lauren
ENTERING AGENCY:
Forward3D
Using Data Science to Understand Digital Activity and Product Profitability
Virgin Trains
ENTERING AGENCY:
itg Creator
The Awesometer
Argos
ENTERING AGENCY:
Summit
Generating a 21% Revenue Increase with Tailored Seasonal Marketing
Football Whispers
ENTERING AGENCY:
Klood
Football Whispers
Marks & Spencer
Building a Personalisation Targeting Engine for the Sparks Loyalty Proposition
O2
ENTERING AGENCY:
VCCPme
Contact Strategy
O2
ENTERING AGENCY:
VCCPme
Customer Lifetime Value
Aunt Bessie’s
ENTERING AGENCY:
dunnhumby
Developing a Personalised Media Approach for Aunt Bessie’s
Hilton
ENTERING AGENCY:
Forward3D
Data-mining for PPC to acquire New Customers
Macmillan Cancer Support
ENTERING AGENCY:
Medialab Group
Challenge Hiking Events 2016
Right to Buy
The Department for Communities & Local Government
ENTERING AGENCY:
TMW Unlimited
Home Sweet Home
Which? Magazine
ENTERING AGENCY:
Brainlabs
Brainlabs – Revolutionaries
Argos
ENTERING AGENCY:
Sky Media
Sky Media and Argos
Marks & Spencer
Sparks Launch
Macmillan Cancer Support
ENTERING AGENCY:
Medialab Group
Challenge Hiking Events 2016
Shell
ENTERING AGENCY:
Wunderman UK
Pump Challenge
Marks & Spencer
Sparks Launch
O2
ENTERING AGENCY:
VCCPme
Integrated Network Enhancement
Virgin Trains
ENTERING AGENCY:
itg Creator
The Awesometer
Brakes
ENTERING AGENCY:
Aimia
Brakes Audience Segmentation
Moneysupermarket
Paid Search Audience Segmentation
O2
ENTERING AGENCY:
VCCPme
Winning Moves
The AA
ENTERING AGENCY:
The AA & The Benenson Strategy Group
The Watershed Moment: Segmenting for Transformation
Wyevale Garden Centres
ENTERING AGENCY:
WDMP
The Garden Club
Nathan Ansell
Global Director – Loyalty, Customer Insight and Analytics
Marks & Spencer
Richard Ellwood
Head of Audience Strategy, EMEA
The Walt Disney Company
Steve Forde
Director of Online and On-demand Marketing & Experience
ITV
Bobby Gill
Data & Digital Analytics Director
The Economist
Payal Jain
Managing Director, Strategic Analytics
Barclaycard Europe