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News, stories and media buzz related to Marketing Week

  • It’s official: #FirstDayOfSchool2016 is trending. Summer is culturally over in the U.S. –– marking a shift in mindset for retailers across the globe. As the “slow” season draws to a close and the busiest time of the year quickly approaches, there is...

  • Software as a Service (SaaS) is a unique and growing industry, and one that requires special considerations when it comes time to selling. As the market-leading advisor for SaaS business sales, the team at FE International answers questions every day...

  • The announcement of the Markie Award Finalists for 2017 marks the 11th Anniversary of this prestigious award that highlights the success of the best Modern Marketers in the industry. We continued to receive a high number of entries across Oracle Marketing...

  • Estimated reading time: 24 minutes There’s an old joke in sales about selling products at a loss but making it up on volume. A common complaint from sales teams is: we can outcompete and make more sales simply by reducing prices. But if you’re competing...

  • In the run up to Christmas, businesses focus marketing efforts towards a seasonal surge and much of that shopping is taking place online. During Christmas 2015 retailers saw £24.4 billion spent online – a 12% annual increase on the previous year, according...

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