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Image Credit: Shutterstock Shockingly, if you choose the wrong marketing automation system, you won’t be happy with it long-term. So how do you choose the right one? With marketing automation growing at 60 percent annually on a still-small&nbsp...

Best of B2B Marketing Zone September 22, 2015 BIZNOLOGY | TUESDAY, SEPTEMBER 22, 2015 The state of earned media blogger outreach I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are...

We really don’t think about content marketing as being part of our funnel. It’s part of our mission. —Rand Fishkin, co-founder, Moz B2C marketers can’t have all the fun. Sure, they can get an SNL star to spoof Fifty Shades of Grey like Audi did, or...

The SVForum honored four of the most successful tech heroes last night with its annual Visionary Awards. The winners were venture capitalist Tim Draper of Draper Fisher Jurvetson; Jessica Jackley, cofounder of Kiva and ProFounder; Tina Seelig, a...

Account Based Marketing (ABM) has the most mojo in marketing right now. It’s an evolving practice that will progress differently in different organizations, but when you look at the most successful ABM practitioners, a pattern emerges. Most ABM journeys...