Best of B2B Marketing Zone
September 22, 2015
BIZNOLOGY | TUESDAY, SEPTEMBER 22, 2015
The state of earned media blogger outreach
I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting. The secret to my success has been to be a lot more selective in the clients I’m willing to work with. unless.” MORE >>
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VIEWPOINT | TUESDAY, SEPTEMBER 22, 2015
Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 1]
According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months. recently posed this question to fellow industry experts. The remaining four stand-alone blogs will follow. Stay tuned! MORE >>
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KOMARKETING ASSOCIATES | TUESDAY, SEPTEMBER 22, 2015
10 Marketing Trends That Should Influence Your Content Strategy
As someone that’s always had a passion for journalism, I enjoy staying on top of the latest news. As a B2B content marketer, staying on top of the latest news and trends that impact my clients and the B2B marketing space as a whole has become a daily part of my life and a critical factor in allowing me to do my job effectively. That’s pretty low. MORE >>
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GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, SEPTEMBER 22, 2015
“Curation” versus Fair Use: How to keep your content safe
By Kerry Gorgone, {grow} Contributing Columnist. Content curation” is a powerful tool for marketing. By sharing someone else’s relevant, helpful content, you prove to your audience that you care about helping them—not just boosting your own site traffic. But when does “curation” turn into copyright infringement? What is Fair Use? Only it won’t. MORE >>
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WEBBIQUITY | TUESDAY, SEPTEMBER 22, 2015
22 Expert Guides and Reviews of 200+ Social Media Tools
As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. Image credit: Buddy Media. MORE >>
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ANNUITAS | TUESDAY, SEPTEMBER 22, 2015
SEO and Panda, One Year Later
Last summer I wrote a blog article called The Problem with the Story You Are Telling , and it was about search. More specifically, it was about the latest (at the time) Google algorithm update – called Panda — and the impact of content quality on search engine results. Image via SearchEngineLand.com. Code matters for clicks. You are rewarded. MORE >>
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B2B MARKETING INSIDER | TUESDAY, SEPTEMBER 22, 2015
How Branded Should Your Content Hub Actually Be?
Every brand doing content marketing should create a space or central hub for the content to live. Doing so allows teams to get the most out of their marketing by consolidating fragmented digital content to a one-stop-shop. While creating a central hub is a universal best practice, the amount of branding that a hub should have is a different story. MORE >>
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IT'S ALL ABOUT REVENUE | TUESDAY, SEPTEMBER 22, 2015
Why Reacting is Better Than Acting if You're a CMO
George Bernard Shaw once said " The possibilities are numerous once we decide to act and not react." " He was speaking of course, in the context of life and in that context he is 100% right. It is indeed better if we act instead of reacting - for the most part. " Data Driven Marketing. CMO Corner Marketing CloudMORE >>
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INDUSTRIAL MARKETING TODAY | TUESDAY, SEPTEMBER 22, 2015
Content Marketing for Industrial Companies – Is There Content Overload?
There was a time not too long ago when manufacturers and industrial companies were blamed for being slow adopters of content marketing. Have we progressed from that to too much content in just a few short years? by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary. MORE >>
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MODERN B2B MARKETING | TUESDAY, SEPTEMBER 22, 2015
Planning Templates for Everyone! Plan Your 2016 Marketing Programs Now
Author: Lizzy Funk Starbucks has added the highly-anticipated pumpkin spice flavor to its menu, radio stations are planning their upcoming holiday music playlists, fall foliage is just around the corner, and scary Halloween decorations seem to be popping up just about everywhere I go (yes, I’m a scaredy cat). Now look at you! MORE >>
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The Resurgence of Email Marketing MARKETING ACTION | TUESDAY, SEPTEMBER 22, 2015
13 Essential Features for Taking Payments on Your Website HUBSPOT | TUESDAY, SEPTEMBER 22, 2015
Hubspot Inbound Conference 6 of 9 KAON | TUESDAY, SEPTEMBER 22, 2015
To Sell is Human: An Exclusive Interview with Daniel Pink (Part 1) JILL KONRATH'S FRESH SALES STRATEGIES BLOG | TUESDAY, SEPTEMBER 22, 2015
Motion, Consistency, Repetition & More: 23 Design Principles to Boost Conversions [SlideShare] HUBSPOT | TUESDAY, SEPTEMBER 22, 2015
Three Challenges that will Impact Your 2016 IT Sales and Marketing Plans THE ROI GUY | TUESDAY, SEPTEMBER 22, 2015
Are You Qualified Enough? Analyzing Today's Most In-Demand Marketing Skills [Free Handbook] HUBSPOT | TUESDAY, SEPTEMBER 22, 2015
Add Some Zoom to Your Productivity with SyncApps by Cazoomi VERTICAL RESPONSE | TUESDAY, SEPTEMBER 22, 2015
Essential Marketing Strategies for SaaS Startups HUBSPOT | TUESDAY, SEPTEMBER 22, 2015
Dreamforce 2015: A Dream for (Video) Marketers! VIDYARD | TUESDAY, SEPTEMBER 22, 2015
Publishers: Are You Exhausting Your Email List? HUBSPOT | TUESDAY, SEPTEMBER 22, 2015
3 Dimensions that Drive a Differentiating Customer Experience WINDMILL NETWORKING | TUESDAY, SEPTEMBER 22, 2015
An Inspiring Approach to Executive Recruiting HALEY MARKETING | TUESDAY, SEPTEMBER 22, 2015
Inbound Marketing Takeaways for B2B Firms from Inbound15 KEO MARKETING | TUESDAY, SEPTEMBER 22, 2015
Open Lounge Recap: We Informed. We Innovated. We Inspired. SALES INTELLIGENCE VIEW | TUESDAY, SEPTEMBER 22, 2015
How to Talk About Education Standards – Sans Politics FATHOM | TUESDAY, SEPTEMBER 22, 2015
7 Habits of a Rock Star CMO LEADERSHIP | TUESDAY, SEPTEMBER 22, 2015
Developing Your AEC Brand Through M&A HINGE MARKETING | TUESDAY, SEPTEMBER 22, 2015
Using The Theory Of Reasoned Action To Improve Your B2B Marketing B2B IDEAS @ WORK | TUESDAY, SEPTEMBER 22, 2015
My Search for a Made in the U.S. Light Fixture SMALL MANUFACTURER BLOG | TUESDAY, SEPTEMBER 22, 2015
Online News and the Press Release TRADESMEN INSIGHTS | TUESDAY, SEPTEMBER 22, 2015
Dreamforce 2015: Focus on Insight-Driven Customer Success CMO ESSENTIALS | TUESDAY, SEPTEMBER 22, 2015
The digital dream team for multi unit brands CONNECTING ELEMENT | TUESDAY, SEPTEMBER 22, 2015