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7 Multi-Platform Social Media Analytics Tools
via razorsocial

Monitoring your social media analytics can make the difference between the success or failure of your social media presence. Are you using the right social media analytics tools to monitor, assess and improve your social media performance? In this...
Planning A Winning Global Social Media Strategy: An 8-Step Framework
via blog.webcertain

Meet Jessica. Jessica is in charge of managing social media for a UK-based company that targets international audiences across a range of markets. The company has been doing quite well abroad over the past couple of years after launching localised versions...
Auditing Your Social Media Content: 5 Issues to Tackle
via contentmarketinginstitute

I wrote an article recently about there being no such thing as a “quick” content audit, which led me to start thinking about the same process as it relates to social media content. Social media is such an effective method of distributing...
Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited
via blog.marketo

Author: Jon Miller (@jonmiller) This is the 1,000th post to Marketo’s blog. It seems fitting to commemorate the occasion by revisiting our very first post, “Modern B2B Marketing Defined”, and commenting on what’s changed...
Is this PR or Social Media? | 4 Social Media Disruptions of PR
via meltwater

PR (Marc) and Social Media (Leslie) locked in battle – Is it social or is it PR? My good friend and long time colleague (at two different companies), Leslie Nuccio, and I have a reoccurring conversation about whether PR is social or social is...