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Individuals and Publisher Members Honored for Leadership in Digital Media Sales & for Contributions to IAB Initiatives in Mobile, Video and Emerging Formats HOLLYWOOD, FL (January 29, 2017) — IAB (Interactive Advertising Bureau) announced the winners...

LOCATION3 MEDIA NEWS: President and Interactive Marketing Association of Colorado (IMACO) board member, Alex Porter, recently helped co-present the following panel topic: Mo[bile]: New Trends in Mobile and How To Leverage Them. IMACO continues to host...

Marketers and brands spend hours building a campaign or creating an advertisement online. While they put such long hours trying to articulate an idea in the best way possible, all it takes to ruin the campaign or advertisement is one wrongly used image...

In today’ ever-evolving and exploding mobile marketing landscape, everything seems to be moving faster than we are! I thought I would give us all a hand (and maybe a 1-up above the competition) by putting together this mobile marketing dictionary...

When we talk about mobile advertising, unfortunately what we actually discuss is too often a little nebulous. Case in point: “Mobile advertising is putting your message in front of the right consumers at the right time.” “We’ve noticed that the mobile...