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Best of B2B Marketing Zone December 19, 2016 B2B LEAD GENERATION BLOG | MONDAY, DECEMBER 19, 2016 B2B Content Marketing: Will Video Kill eBooks? “With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ...

As with everything digital, blogging is an evolving field. What was once an accepted blogging practice may just not work in today’s changed landscape. So it may be time to sit back and evaluate whether generally accepted blog best practices still apply...

Empty Google docs. Empty editorial calendars. Empty WordPress posts. Sometimes content marketers have to deal with a lot of emptiness, and turn all that blank space into content that attracts, and engages, and converts. But no pressure, right? How...

Ok, show of hands. Who else wants to get more Twitter followers? And I mean, the kind of followers who actually care about your company. The type of followers who engage with your brand, visit your site and even buy your products. I know I do. That...

Are you tired of all the fluff you read on marketing? Want a list of tried and tested marketing technology tools and tactics you can immediately implement in your business? I’m sure you’ll pick off a couple of tips from the list below. Social Media...