Best of B2B Marketing Zone
December 19, 2016
B2B LEAD GENERATION BLOG | MONDAY, DECEMBER 19, 2016
B2B Content Marketing: Will Video Kill eBooks?
“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). Shift in Customer Behavior in Content Marketing. But I watch video all the time. MORE >>
CUSTOMER EXPERIENCE MATRIX | MONDAY, DECEMBER 19, 2016
The World May Be Ending But, If Not: 3 Tips To Be a Better Marketer in 2017
About eighteen months ago I started presenting a scenario of a woman named Jane riding in a self-driving car, unaware that her smart devices were debating whether to stop for gas and let her buy a donut. This is a huge change from marketing today, which aims mainly to sell individual products. Et cetera. There’s a lot going on here. It is. MORE >>
JUNTA 42 | MONDAY, DECEMBER 19, 2016
Five Content Marketing Trends to Watch in 2017
In what usually is a rather uneventful month for news, December proved us all wrong in 2016. number of newsworthy activities related to the content marketing industry appeared on the radar this month, and I believe they could work as a crystal ball for content marketers as we move into 2017. Trend 1: Buying influencers. cmworld Click To Tweet. MORE >>
IT'S ALL ABOUT REVENUE | MONDAY, DECEMBER 19, 2016
4 Cross Channel Marketing Stats Marketers Need To Know Going Into 2017
As 2016 winds down and we all look forward (hopefully) to some time off from work and spending time with family and friends, I thought it a good time to give some marketers some cross channel marketing stats to get to know up close and personal as we head into 2017. Let's dive right in shall we? 1. The average shopper makes on average 9.5 MORE >>
MODERN B2B MARKETING | MONDAY, DECEMBER 19, 2016
5 Considerations Before You Step Up Your MarTech Stack
Author: Heidi Bullock 2017 is right around the corner and you’re probably knee-deep in 2017 planning. Many of us are looking at our budgets, people, and of course technology. With the abundance of new technologies available, it can be easy to get distracted by all the shiny new objects. Clearly Define Your Business Strategy and Objectives. MORE >>
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, DECEMBER 19, 2016
Why Facebook Live is not ready for prime time
By Mark Schaefer. This is the time of year when everybody creates “prediction posts.” ” Here’s the number one marketing prediction I see everywhere: “This is the year of Facebook Live. Companies will move their content production to live video.” ” I don’t agree. Legal constraints. Cultural constraints. MORE >>
HUBSPOT | MONDAY, DECEMBER 19, 2016
4 of the Biggest Advertising Trends of 2016
2016 was a year of unprecedented creative opportunities for advertisers. Advancements in technology enabled agencies to develop campaigns across innovative new mediums, pushing the boundaries of digital advertising and inviting consumers to experience brands like never before. And agencies rose to meet this growing demand. billion in 2016. MORE >>
B2B MARKETING INSIDER | MONDAY, DECEMBER 19, 2016
9 Companies That Make Content Marketing Execution Simple
Execution is arguably the most difficult part of content marketing. Don’t get me wrong; a solid content strategy is critical. It’s the foundation of your efforts, and studies like this have proved that documenting it makes teams more effective at content marketing. Content MarketingMORE >>
HUBSPOT | MONDAY, DECEMBER 19, 2016
Snapchat Spectacles: A Simple Guide for Marketers
A great storyteller once said, “brevity is the soul of wit.” And although William Shakespeare wasn’t alive for the invention of video, we think he would agree with our marketing spin: “Brevity is the soul of video content.”. And Snapchat users now watch nearly 800 hours of video content per second. Looking for the inside scoop on this launch? MORE >>
B2B MARKETING INSIDER | MONDAY, DECEMBER 19, 2016
Do It For Me – The Next Big Thing in Marketing Technology
Sometimes you just need someone to do the heavy lifting for you. The mistake many of us make is believing that technology itself is the key to success. As marketers, we leverage technology to grow our business. And that’s a good thing. However, we often underestimate the other factors required when investing in new […]. Marketing StrategyMORE >>
The 20 Best SEO Rank Tracker Tools WEBBIQUITY | MONDAY, DECEMBER 19, 2016
10 Types of Videos You Need to Push Your Audience Through the Funnel VIDYARD | MONDAY, DECEMBER 19, 2016
5 Disruptions to Marketing, Part 4: Digital Everything CHIEFMARTECH | MONDAY, DECEMBER 19, 2016
Reasons to Grow Employee Advocacy BLUE FOCUS MARKETING | MONDAY, DECEMBER 19, 2016
The Value of Trade Associations HINGE MARKETING | MONDAY, DECEMBER 19, 2016
Successful Sales and Marketing Alignment, Part 5: The Lead Handoff Process ACT-ON | MONDAY, DECEMBER 19, 2016
Lead Liaison Clients Give A Standing Ovation LEAD LIAISON | MONDAY, DECEMBER 19, 2016
B2B Marketing Trends 2017 OPENTOPIC | MONDAY, DECEMBER 19, 2016
How storytelling can shape the corporate brand and culture BIZNOLOGY | MONDAY, DECEMBER 19, 2016
How Has Blogging Evolved in 2016? HALEY MARKETING | MONDAY, DECEMBER 19, 2016
Are Beacons a Mobile Marketing Trend or a Dying Retail Technology? CONTENT STANDARD | MONDAY, DECEMBER 19, 2016
The age of analytics: Competing in a data-driven world OPENTOPIC | MONDAY, DECEMBER 19, 2016
4 Ways to Use Marketing Data for Better Customer Retention in 2017 B2B LEAD BLOG | MONDAY, DECEMBER 19, 2016
10 Must-Read B2B Marketing Blog Posts of 2016 KAPOST | MONDAY, DECEMBER 19, 2016
On Life CONNECT THE DOCS | MONDAY, DECEMBER 19, 2016
Six Fast Facts That Will Improve Your Email Marketing KEO MARKETING | MONDAY, DECEMBER 19, 2016
This is the week that was in B2B: from dark forces to content high-fives EARNEST ABOUT B2B | MONDAY, DECEMBER 19, 2016
The Best of 2016: Our Top Stories About Brand Experience EXPERIENCE MARKETING INSIGHTS | MONDAY, DECEMBER 19, 2016
5 Tips for Attention-Grabbing Holiday Marketing Campaigns OPENTOPIC | MONDAY, DECEMBER 19, 2016