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I was recently interviewed by an international business rag on content marketing. They asked me things like what is it, why anyone should care, how to do it well, etc. We all know content marketing is nothing new. And sometimes this is one way it is...

I was recently interviewed by an international business rag on content marketing. They asked me things like what is it, why anyone should care, how to do it well, etc. We all know content marketing is nothing new. And sometimes this is one way it is...

Senior marketers from the world’s biggest advertisers want to change the way they pay agencies in order to encourage more commercial creativity. How the remuneration model should be overhauled is a topic of hot debate across ad land, although both brands...

Best of B2B Marketing Zone May 5, 2014 B2B LEAD GENERATION BLOG | MONDAY, MAY 5, 2014 Customer-Centric Marketing: Using metaphors in your B2B strategy 'Tweet Who are your customers? While it may be (hopefully) impossible to individually name your...

THIS IS A MIXED NETWORK – BOTH MEN AND WOMEN WELCOME. TOPIC: How to Market Your Holistic Business - Holistically CONNECTING YOUR COMMUNITY TO YOUR BRAND Marketing does not have to cost you an arm and leg to achieve great results.   Marketing when...