Best of B2B Marketing Zone
May 5, 2014
B2B LEAD GENERATION BLOG | MONDAY, MAY 5, 2014
Customer-Centric Marketing: Using metaphors in your B2B strategy
'Tweet Who are your customers? While it may be (hopefully) impossible to individually name your customers from memory, marketers need to be extremely familiar with them. We had pictures of soccer balls and school buses, and these types of images didn’t really connect with a corporate audience looking for an enterprise-level solution. MORE >>
37 Tweets
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, MAY 5, 2014
Why Ad Agencies aren’t adjusting to a real-time social media world
'Usually when I hear a sentiment three times in week it is a signal for a blog post. Here are the signals coming at me in the last few days: “Our advertising agency is staggeringly out of touch with the demands of a digital world. ” — Brand Manager, Fortune 500 company. ” — Creative Lead, Large New York Agency. Execute. MORE >>
329 Tweets
MODERN B2B MARKETING | MONDAY, MAY 5, 2014
How to Design a Mobile Marketing App
'Author: Niko Nelissen If you’re thinking about creating a mobile app for your business or your brand, you aren’t alone. In today’s connected world, we use smartphones and tablets in all aspects of our lives: at home, at work, when shopping, and more. What Should My App Do? An app is not just a website on a smaller screen. Getting Started. MORE >>
164 Tweets
YOUR SALES MANAGEMENT GURU | MONDAY, MAY 5, 2014
Life Enrichment: Giving Back
'Life Enrichment: Giving Back. During the last few months I have been writing about Life Enrichment which is a descriptor for the general message of my Keynote programs; Gourmet Living: Building a Menu for your life. This week, as I am flying to San Diego, I reflected on the “Giving Back” portion of Life Enrichment. Give back! Keynote Programs MORE >>
22 Tweets
HUBSPOT | MONDAY, MAY 5, 2014
20 Must-See SlideShare Presentations That'll Inform, Inspire & Entertain
'If you''re regularly on our blog, you know that we love SlideShare presentations. What better way to display valuable pieces of information than through a visual format like a SlideShare? Last year we posted an article about 20 inspiring SlideShare presentations we wanted to share with our audience. Well, we can''t get enough. Okay, disclaimer. MORE >>
573 Tweets
IT'S ALL ABOUT REVENUE | MONDAY, MAY 5, 2014
Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience
'by Jonathan Riemer | Tweet this Let’s face it: unless it is a note from a loved one, or tracking info for a package, emails are interruptive at best. We, as outbound marketers, owe it to our audiences to make sure that the information we’re offering is of the highest relevance and value. Address them personally and specifically. Imagine MORE >>
88 Tweets
HUBSPOT | MONDAY, MAY 5, 2014
The Power of Visual Communication [Infographic]
'I have a severe weakness: listening. I know! It''s bad.). Whether in my middle school science class, a lecture, or a presentation at work, I find I hear the words, but it''s the retention of those words that gives me trouble. Turns out I''m not alone. new infographic from Wyzowl shows that only 10% of people remember what they hear. MORE >>
715 Tweets
SALES PROSPECTING PERSPECTIVES | MONDAY, MAY 5, 2014
5 Ways to Re-Charge Your Inside Sales Reps’ Batteries
'These last few weeks it seems the amount of people posting statuses about vacationing has skyrocketed. Good for them – I''m jealous. Throughout the year, we all look forward to our vacations because we want a break from the daily grind. This theory reminds me a lot of what happens when inside sales reps get burnt out. MORE >>
12 Tweets
HUBSPOT | MONDAY, MAY 5, 2014
How to Write a Blog Post Outline: A Simple Formula to Follow
'What makes a blog post bad? There are lots of reasons a blog post could be less-than-perfect. Poor formatting. Poor grammar. Poor word choice. Poor shareability. The most pervasive problem? Poor flow. Or t he post reads like a stream of consciousness -- but it wasn''t a stylistic choice. Luckily, you have a simple solution. Go read it , now. Intro. MORE >>
515 Tweets
DIGITAL B2B MARKETING | MONDAY, MAY 5, 2014
Why Most B2B Marketing Efforts Are Wasted
'Enterprise B2B marketers spend the majority of their effort marketing to individuals that don’t have any chance to become customers. Your marketing database is full of contacts that will never become clients. All types of people visit your website. The problem is, you don’t want everyone to register. “The signal is the truth. MORE >>
73 Tweets
Top 50 Content Marketing Thought Leaders B2B MARKETING INSIDER | MONDAY, MAY 5, 2014
Patents Are Dead CHRIS KOCH | MONDAY, MAY 5, 2014
What’s wrong with search and social media marketing? BIZNOLOGY | MONDAY, MAY 5, 2014
To Increase Social Engagement, Don’t Follow the Crowd KOMARKETING ASSOCIATES | MONDAY, MAY 5, 2014
5 Elements of an Effective Call to Action VERTICAL RESPONSE | MONDAY, MAY 5, 2014
Show Them the Money! (Or at Least the Marketing Performance Report) MARKETING ACTION | MONDAY, MAY 5, 2014
Web Copy That Sells: 9 Can’t Fail Formulas WRITTENT | MONDAY, MAY 5, 2014
Winning With Insight: Harnessing the Power of Ideas in Selling JILL KONRATH'S SELLING TO BIG COMPANIES | MONDAY, MAY 5, 2014
The Answer to Finding Nonprofit Donors: Social Media WINDMILL NETWORKING | MONDAY, MAY 5, 2014
5 Ways to Improve the Quality of Your B2B Leads THE FORWARD OBSERVER | MONDAY, MAY 5, 2014
Actually, You Know, Generating Social Media Leads [Webinar Notes] BLOG MY CALLS | MONDAY, MAY 5, 2014
Teach Where Your Customers Learn: Social Selling Tips and Resources, Part 1 SALES CHALLENGER | MONDAY, MAY 5, 2014
An Introductory Guide to Improving Your Local SEO HUBSPOT | MONDAY, MAY 5, 2014
It’s Time to Rethink Your Email Marketing Strategy: This Best Practices Guide Can Help HINGE MARKETING | MONDAY, MAY 5, 2014
Are You an Insight Curator? SALES CHALLENGER | MONDAY, MAY 5, 2014
HELP! My CMO Is Big on Hacking! LEADERSHIP | MONDAY, MAY 5, 2014
How Will the New gTLDs Affect Search? ENGAGE | MONDAY, MAY 5, 2014
How to Incorporate a Google +1 Button on Your Website CLIENT BRIDGE | MONDAY, MAY 5, 2014
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