Ifbyphone.com

Call attribution technology is like an onion. It has many layers. Some are more complex than others, which can be overwhelming. That’s why we’ve pulled together this breakdown. Here it is, from A to Z. This is what call attribution and conversion is...

New Integration Automatically Connects MISSing Offline Call Conversions From Websites to Clicks and Keywords in AdWords CHICAGO, IL--(Marketwired - Jun 7, 2016) - DialogTech, the leading Provider of the most comprehensive, end-to-end call attribution...

Omni-channel is a huge buzzword in marketing today—and with good reason. Consumers now engage with businesses across multiple channels and devices—often simultaneously—during the purchasing process, and marketers must measure and control that experience...

The world has gone mobile and digital marketers are taking every opportunity to connect with consumers on their mobile devices. Display, social, and search marketing efforts on mobile have more consumers choosing to convert over the phone. This has increased...

Have You Got the Time? PPC was already very fast-paced with millions of keyword auctions per second, but recently the clock has been ticking even louder for search marketers competing against intraday trends. Every hour has opportunity to be squeezed...