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BALTIMORE (WJZ)—Though the Ravens won’t be going to the Super Bowl this year, a man from Ellicott City is on his way there. His ad for Doritos has made the top five and could air during the big game. Jessica Kartalija reports he is already...

The annual NCAA men’s basketball tournament is still among the biggest draws on the sports calendar for advertisers looking to get in front of large audiences, even as TV ratings drop for some major U.S. sporting events. The past 12 months have brought...

In years past, Super Bowl ads have functioned as a kind of primal scream for America’s inner self, raging against the tyranny of everything from eco-friendly cars to hunger to our gridlocked bowels. They’ve eschewed hope and change in favor of Viagra...

Ahead of Super Bowl 51, The Drum has asked some of the industry’s most influential people to reflect on their favorite Super Bowl ad of all time and discuss why it stands out to them. We’ve also asked them to give their thoughts on whether they think...

The era of the CMO has arrived. Chief marketing officers are more important to the success of global businesses — and more powerful — than ever before. Marketers are not only executing on corporate strategy, but are also often among the key shapers...