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The Best Experiential Marketing Campaigns of the Year It’s not your imagination: This industry is on a roll. Fact is, we started the Ex Awards 13 years ago to recognize what back then was just a handful of experiential programs that were showing others...

“Make your mark in New York and you are a made man.”  –  Mark Twain It’s a funny story…… When I was in college, I was sitting in a bar with a friend and we were looking for a one-hour college course to fit into our schedules. It had to be between ...

Businesses and marketers pour a lot of their resources into developing, honing and implementing marketing programs with two goals in mind: to aid the business in achieving its “maximum profit potential”, and bring it to the point where it can sustain...

There’s a reason why Nascar is the number one spectator sport, and there’s a reason why people go to concerts. We love the experience. The physical impact. Emotion and excitement. That’s what experiential marketing’s all about. It’s sexy. But how does...

Best of B2B Marketing Zone July 24, 2013 BLOG MY CALLS | WEDNESDAY, JULY 24, 2013 5 Things to Know About Being an Agency Reseller of LogMyCalls Call Tracking 'Our reseller program is the best thing ever. Agencies love it. Here are a few things you...