Best of B2B Marketing Zone

July 24, 2013

BLOG MY CALLS | WEDNESDAY, JULY 24, 2013



5 Things to Know About Being an Agency Reseller of LogMyCalls Call Tracking
'Our reseller program is the best thing ever. Agencies love it. Here are a few things you need to know about it. 1) We have a reseller program. We don''t advertise it on our site much, but LogMyCalls has a very successful and very simple reseller program designed specifically for agencies. For example, we have direct mail firms as resellers. MORE >>

 

213 Tweets

BIZNOLOGY | WEDNESDAY, JULY 24, 2013



Wake up to the Internet of Things
'Photo credit: Wikipedia. There is a great deal of talk about the Internet of things and how it will create an unimaginable number of connections between everyday devices. How will this explosion of connectivity change our businesses and social institutions? We see this everywhere. Privacy, for all practical purposes, is gone. Sensors do the job. MORE >>

 

58 Tweets

YOUR SALES MANAGEMENT GURU | WEDNESDAY, JULY 24, 2013



The Ultimate Sales Strategy
'The Ultimate Sales Strategy. During a recent new client strategy meeting and a session where I had a chance to interview their entire sales team I came away with a break through idea regarding their sales efforts. think it is pertinent to almost every past client and all future clients. just had to share it with my many readers. And your choice is?  MORE >>

 

26 Tweets

MODERN B2B MARKETING | WEDNESDAY, JULY 24, 2013

5 Ways to Assess the Success of Your Logo
'Author: Alex Bigman For most businesses, acquiring or changing a logo feels like a momentous step. logo, after all, is the face of your brand. McDonald’s is inextricable from its arches. Nike’s simple checkmark possesses almost supernatural communicative qualities. But how do you measure the success of a logo? Here are the top five. MORE >>

 

66 Tweets

SALES PROSPECTING PERSPECTIVES | WEDNESDAY, JULY 24, 2013

Why Mad Men Marketing is Moot: Account Managing in the Digital Era
'Sales Prospecting Perspectives is pleased to bring you a guest post from Damian Davila, Content Marketing Consultant at idaconcpts.com. While your grandpa’s idea of the ultimate account executive might be Clark Gable in the 1940s movie The Hucksters , there is little doubt that our era’s idea is more in tune with Don Draper. This is a real shame. MORE >>

 

14 Tweets

HUBSPOT | WEDNESDAY, JULY 24, 2013

Why Media Companies Are Struggling (And How Inbound Can Help)
'Magazines, newspapers, TV stations, radio stations, and online publishers -- let’s call them media companies -- have been producing news content for years, with the aim of attracting an audience. Some might even call them inbound marketers light years ahead of their time. Historically speaking, the media industry created the advertising industry. MORE >>

 

454 Tweets

GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JULY 24, 2013

What keeps you from making your mark?
'By Pauline Baird Jones, {grow} Community Member. puked on my tutu just before I was supposed to dance with the fairies in my first recital. My mom took me, and my tutu, home in disgrace. This was my first episode with humiliation. Thus ended my dance lessons and any hope of becoming another Shirley Temple. was five. That fear feels like dying. MORE >>

 

148 Tweets

HUBSPOT | WEDNESDAY, JULY 24, 2013

When to Add or Remove a Persona in Your Marketing Strategy
'By now, you’ve heard the term "personas" -- or " buyer personas " -- and know that inbound marketing is really about creating persona-driven content that encourages engagement between you and your ideal customers within the channels they feel most comfortable. That’s a great start! But then, you get stuck. How many buyer personas do I need? Delete. MORE >>

 

337 Tweets

FEARLESS COMPETITOR | WEDNESDAY, JULY 24, 2013

Why are experiential marketing campaigns so successful at driving brand advocacy and product demand?
'Why are experiential marketing campaigns so successful at driving brand advocacy and product demand? This is a special guest post by Claire Pickup , Business Development Manager for Experiential at Cosine , a field & experiential marketing agency. Experiential marketing. had my eyes opened by this. Want to really engage people? MORE >>

 

8 Tweets

HUBSPOT | WEDNESDAY, JULY 24, 2013

How to Use LinkedIn's 'Sponsored Updates,' a New Type of Ad for Company Pages
'Yesterday, B2B marketers everywhere rejoiced: LinkedIn announced Sponsored Updates , an advertising solution that allows brands to promote any post from a LinkedIn Company Page to a specific people directly in their newsfeeds. Relevant content delivered to the right people at the right time? As inbound marketers, we''re definitely into that. MORE >>

 

430 Tweets

How to Start an Awesome LinkedIn Group VERTICAL RESPONSE | WEDNESDAY, JULY 24, 2013

Will Gmail Tabs Affect Your Email Marketing Strategy? VOLACCI | WEDNESDAY, JULY 24, 2013

5 Steps to Sales Productivity JILL KONRATH'S FRESH SALES STRATEGIES BLOG | WEDNESDAY, JULY 24, 2013

7 Features Every Great Newsletter Should Have VOLACCI | WEDNESDAY, JULY 24, 2013

Better Business Blogging: 7 Lessons from Liberace WRITING ON THE WEB | WEDNESDAY, JULY 24, 2013

Six Best Practices for Creating a Content Marketing Strategy MARKETING ACTION | WEDNESDAY, JULY 24, 2013

Key 2013 Marketing Trends to Watch SAZBEAN | WEDNESDAY, JULY 24, 2013

Make Your B2B Social Media Headlines Compelling and Clickable SOCIAL MEDIA B2B | WEDNESDAY, JULY 24, 2013

Part I: How the Differences Between B2B & B2C Markets Affect Segmentation UNDER THE ARCH | WEDNESDAY, JULY 24, 2013

What B2B SEO Professionals Can Learn From Journalism & The Newsroom KOMARKETING ASSOCIATES | WEDNESDAY, JULY 24, 2013

Insights That Transform FIFTH GEAR ANALYTICS | WEDNESDAY, JULY 24, 2013

More Marketers Reaching Complete Marketing Automation Adoption FATHOM | WEDNESDAY, JULY 24, 2013

Link Building Strategy: How to Get First Links for Your New Blog WRITTENT | WEDNESDAY, JULY 24, 2013

Are You Using Storytelling to Connect With the Professional Tradesman? TRADESMEN INSIGHTS | WEDNESDAY, JULY 24, 2013

Hot Topics for July 24, 2013

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Storytelling (2)
Agency (5)
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Trust (6)
Trade (4)
Persona (4)
Writing (9)
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